The university and science at the service of society: Learning from an extension project
This article analyzes the experience of a university extension project developed between Siglo 21 University and the Experimental Center for Economic Housing (CEVE-CONICET) within the framework of the subject Seminar on Marketing Practice. The initiative, implemented between 2021 and 2024 under the...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Instituto de Investigaciones Tecnológicas para el Diseño Ambiental del Hábitat Humano
2025
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/arq/article/view/9033 |
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I48-R154-article-90332026-01-02T16:29:52Z The university and science at the service of society: Learning from an extension project La universidad y la ciencia al servicio de la sociedad: Aprendizajes de un proyecto de extensión Sánchez Amono, María Paz Amador, Jessica Andrea Sulaiman Halimi, Cristina Gaggino, Rosana university extension marketing market research sustainable materials construction extensión universitaria marketing estudio de mercado materiales sustentables construcción This article analyzes the experience of a university extension project developed between Siglo 21 University and the Experimental Center for Economic Housing (CEVE-CONICET) within the framework of the subject Seminar on Marketing Practice. The initiative, implemented between 2021 and 2024 under the Transversal Academic Project (PAT) modality, aimed to bring students closer to innovative construction technologies, exploring their potential for insertion into the market and their contribution to sustainable construction The methodology combined applied research, fieldwork, and interdisciplinary analysis, integrating marketing input with scientific and technological knowledge. The results show that the experience strengthened professional skills in the students, while enriching the research work of CEVE through new perspectives on the social acceptance of sustainable materials. El presente artículo analiza la experiencia de un proyecto de extensión universitaria desarrollado entre la Universidad Siglo 21 y el Centro Experimental de la Vivienda Económica (CEVE-CONICET) en el marco de la asignatura Seminario de Práctica de Comercialización. La iniciativa, implementada entre 2021 y 2024 bajo la modalidad de Proyecto Académico Transversal (PAT), tuvo como propósito acercar a los estudiantes a tecnologías constructivas innovadoras, explorando su potencial de inserción en el mercado y su contribución a la construcción sustentable. La metodología combinó investigación aplicada, trabajo de campo y análisis interdisciplinario, integrando aportes de marketing con conocimientos científicos y tecnológicos. Los resultados muestran que la experiencia fortaleció competencias profesionales en los estudiantes, al tiempo que enriqueció la labor investigativa del CEVE mediante nuevas perspectivas sobre la aceptación social de materiales sustentables. Instituto de Investigaciones Tecnológicas para el Diseño Ambiental del Hábitat Humano 2025-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf application/zip text/xml text/html https://revistas.unne.edu.ar/index.php/arq/article/view/9033 10.30972/arq.269033 Arquitecno; Núm. 26 (2025): diciembre; 8-15 2683-9881 0328-0896 spa https://revistas.unne.edu.ar/index.php/arq/article/view/9033/8778 https://revistas.unne.edu.ar/index.php/arq/article/view/9033/8779 https://revistas.unne.edu.ar/index.php/arq/article/view/9033/8780 https://revistas.unne.edu.ar/index.php/arq/article/view/9033/8807 https://creativecommons.org/licenses/by-nc/4.0 |
| institution |
Universidad Nacional del Nordeste |
| institution_str |
I-48 |
| repository_str |
R-154 |
| container_title_str |
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) |
| language |
Español |
| format |
Artículo revista |
| topic |
university extension marketing market research sustainable materials construction extensión universitaria marketing estudio de mercado materiales sustentables construcción |
| spellingShingle |
university extension marketing market research sustainable materials construction extensión universitaria marketing estudio de mercado materiales sustentables construcción Sánchez Amono, María Paz Amador, Jessica Andrea Sulaiman Halimi, Cristina Gaggino, Rosana The university and science at the service of society: Learning from an extension project |
| topic_facet |
university extension marketing market research sustainable materials construction extensión universitaria marketing estudio de mercado materiales sustentables construcción |
| author |
Sánchez Amono, María Paz Amador, Jessica Andrea Sulaiman Halimi, Cristina Gaggino, Rosana |
| author_facet |
Sánchez Amono, María Paz Amador, Jessica Andrea Sulaiman Halimi, Cristina Gaggino, Rosana |
| author_sort |
Sánchez Amono, María Paz |
| title |
The university and science at the service of society: Learning from an extension project |
| title_short |
The university and science at the service of society: Learning from an extension project |
| title_full |
The university and science at the service of society: Learning from an extension project |
| title_fullStr |
The university and science at the service of society: Learning from an extension project |
| title_full_unstemmed |
The university and science at the service of society: Learning from an extension project |
| title_sort |
university and science at the service of society: learning from an extension project |
| description |
This article analyzes the experience of a university extension project developed between Siglo 21 University and the Experimental Center for Economic Housing (CEVE-CONICET) within the framework of the subject Seminar on Marketing Practice.
The initiative, implemented between 2021 and 2024 under the Transversal Academic Project (PAT) modality, aimed to bring students closer to innovative construction technologies, exploring their potential for insertion into the market and their contribution to sustainable construction
The methodology combined applied research, fieldwork, and interdisciplinary analysis, integrating marketing input with scientific and technological knowledge.
The results show that the experience strengthened professional skills in the students, while enriching the research work of CEVE through new perspectives on the social acceptance of sustainable materials. |
| publisher |
Instituto de Investigaciones Tecnológicas para el Diseño Ambiental del Hábitat Humano |
| publishDate |
2025 |
| url |
https://revistas.unne.edu.ar/index.php/arq/article/view/9033 |
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