Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign
Javier Milei ran for a seat as National Deputy representing the Autonomous City of Buenos Aires in 2021. This election marked current President Javier Milei’s party politics entry, which revealed a series of compositional devices linked to the legitimacy of proximity (Rosanvallon, 2009) that governs...
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Universidad Nacional del Nordeste. Facultad de Humanidades
2025
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/nea/article/view/8908 |
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I48-R154-article-89082025-12-18T23:11:01Z Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign Estudio de la visualidad de La Libertad Avanza en la campaña legislativa 2021 Cicowiez, Mariano Campaña electoral La Libertad Avanza Imágenes técnicas Recursos de composición Election campaign La Libertad Avanza Technical images Composition resources Javier Milei ran for a seat as National Deputy representing the Autonomous City of Buenos Aires in 2021. This election marked current President Javier Milei’s party politics entry, which revealed a series of compositional devices linked to the legitimacy of proximity (Rosanvallon, 2009) that governs the relationship between the ruling class and the represented society. This study aims to recognize, from an analytical perspective linked to audiovisual aesthetics, the design of the spots and short videos that La Libertad Avanza broadcasted in 2021. The temporal cut encompasses the time periods legally assigned by the National Electoral Chamber for the dissemination of candidacies. We have created a work corpus including 42 observation units and examined their shot typology, staging, and filmic enunciation. These productions’ visual soundtrack have also been analyzed in relation to the representation of the candidate’s corporeality. The results indicate that La Libertad Avanza constructed different modalities regarding the presentation of Milei’s candidacy, linked to various technical composition resources. Javier Milei disputó, en el año 2021, una banca como Diputado Nacional en representación de la Ciudad Autónoma de Buenos Aires. Esta elección significó el ingreso formal a la política partidaria del actual Presidente de la Argentina, en la cual puede advertirse una serie de recursos de composición vinculados a la legitimidad de proximidad (Rosanvallon, 2009) que rige entre la clase dirigente y la sociedad de representados. El objetivo de este trabajo consiste en reconocer, desde una perspectiva de análisis vinculada a la estética audiovisual, el diseño de los spots y videos cortos que La Libertad Avanza difundió en 2021. El recorte temporal comprende a los plazos legalmente asignados por la Cámara Nacional Electoral para la difusión de candidaturas. Hemos realizado un corpus de trabajo que incluyó 41 unidades de observación, de las cuales examinamos su tipología de planos, la puesta en escena y la enunciación fílmica. Se analiza asimismo la banda visual de aquellas producciones, en relación a la figuración de la corporeidad del candidato. Los resultados indican que La Libertad Avanza construyó distintas modalidades acerca de la presentación de la candidatura de Milei, vinculadas a diversos recursos técnicos de composición. Universidad Nacional del Nordeste. Facultad de Humanidades 2025-12-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/nea/article/view/8908 10.30972/nea.738908 Ñeatá; Vol. 7 Núm. 3 (2025); 1-17 2718-7268 spa https://revistas.unne.edu.ar/index.php/nea/article/view/8908/8602 https://creativecommons.org/licenses/by-nc/4.0 |
| institution |
Universidad Nacional del Nordeste |
| institution_str |
I-48 |
| repository_str |
R-154 |
| container_title_str |
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) |
| language |
Español |
| format |
Artículo revista |
| topic |
Campaña electoral La Libertad Avanza Imágenes técnicas Recursos de composición Election campaign La Libertad Avanza Technical images Composition resources |
| spellingShingle |
Campaña electoral La Libertad Avanza Imágenes técnicas Recursos de composición Election campaign La Libertad Avanza Technical images Composition resources Cicowiez, Mariano Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign |
| topic_facet |
Campaña electoral La Libertad Avanza Imágenes técnicas Recursos de composición Election campaign La Libertad Avanza Technical images Composition resources |
| author |
Cicowiez, Mariano |
| author_facet |
Cicowiez, Mariano |
| author_sort |
Cicowiez, Mariano |
| title |
Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign |
| title_short |
Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign |
| title_full |
Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign |
| title_fullStr |
Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign |
| title_full_unstemmed |
Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign |
| title_sort |
visuality study of la libertad avanza’s 2021 legislative campaign |
| description |
Javier Milei ran for a seat as National Deputy representing the Autonomous City of Buenos Aires in 2021. This election marked current President Javier Milei’s party politics entry, which revealed a series of compositional devices linked to the legitimacy of proximity (Rosanvallon, 2009) that governs the relationship between the ruling class and the represented society. This study aims to recognize, from an analytical perspective linked to audiovisual aesthetics, the design of the spots and short videos that La Libertad Avanza broadcasted in 2021. The temporal cut encompasses the time periods legally assigned by the National Electoral Chamber for the dissemination of candidacies. We have created a work corpus including 42 observation units and examined their shot typology, staging, and filmic enunciation. These productions’ visual soundtrack have also been analyzed in relation to the representation of the candidate’s corporeality. The results indicate that La Libertad Avanza constructed different modalities regarding the presentation of Milei’s candidacy, linked to various technical composition resources. |
| publisher |
Universidad Nacional del Nordeste. Facultad de Humanidades |
| publishDate |
2025 |
| url |
https://revistas.unne.edu.ar/index.php/nea/article/view/8908 |
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AT cicowiezmariano visualitystudyoflalibertadavanzas2021legislativecampaign AT cicowiezmariano estudiodelavisualidaddelalibertadavanzaenlacampanalegislativa2021 |
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2026-01-17T05:01:01Z |
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2026-01-17T05:01:01Z |
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