The social identities of the new right: multimodal analysis
In recent years, the advance of parties considered to be far-right has succeeded in establishing a new theoretical-political paradigm capable of overcoming the distinction between right and left (Bravo, 2020; Stefanoni, 2021; Traverso, 2021). Although it is used as a category to classify certain pol...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Universidad Nacional del Nordeste. Facultad de Humanidades
2024
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/nea/article/view/7587 |
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| Sumario: | In recent years, the advance of parties considered to be far-right has succeeded in establishing a new theoretical-political paradigm capable of overcoming the distinction between right and left (Bravo, 2020; Stefanoni, 2021; Traverso, 2021). Although it is used as a category to classify certain political parties, it is important to highlight that there are different facets within the new right associated with its social and discursive practices (neoliberalism, neo-nazism, neo-fascism).
This research project, framed in the Critical Discourse Analysis (ACD) (Fairclough, 1998), aims to study the spots and campaign speeches of two representatives of extreme right parties: Jair Bolsonaro, former president of Brazil and deputy of Partido Social Liberal (PSL), and Javier Milei, former national deputy for La Libertad Avanza (LLA) and current argentine president. For the analysis, we will make a comparison between the strategies used to build the pararecipient and those that point to the counter addressee (Verón, 1987) taking into account multimodality (Kress, 2010; Flax y Forte, 2022) and multimodal argumentative strategies (Blair, 2004).
Our aim will be to compare the construction of social identity (Fairclough, 1998) deployed in each case, taking into account the marked conjunctural and ideological differences involved in the selected groups. |
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