The social identities of the new right: multimodal analysis
In recent years, the advance of parties considered to be far-right has succeeded in establishing a new theoretical-political paradigm capable of overcoming the distinction between right and left (Bravo, 2020; Stefanoni, 2021; Traverso, 2021). Although it is used as a category to classify certain pol...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Universidad Nacional del Nordeste. Facultad de Humanidades
2024
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/nea/article/view/7587 |
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I48-R154-article-75872024-07-02T21:50:58Z The social identities of the new right: multimodal analysis Las identidades sociales de las nuevas derechas: análisis de la multimodalidad Janica, Emilia Nueva derecha Multimodalidad Identidad social Spots New right Multimodality Social identity Spots In recent years, the advance of parties considered to be far-right has succeeded in establishing a new theoretical-political paradigm capable of overcoming the distinction between right and left (Bravo, 2020; Stefanoni, 2021; Traverso, 2021). Although it is used as a category to classify certain political parties, it is important to highlight that there are different facets within the new right associated with its social and discursive practices (neoliberalism, neo-nazism, neo-fascism). This research project, framed in the Critical Discourse Analysis (ACD) (Fairclough, 1998), aims to study the spots and campaign speeches of two representatives of extreme right parties: Jair Bolsonaro, former president of Brazil and deputy of Partido Social Liberal (PSL), and Javier Milei, former national deputy for La Libertad Avanza (LLA) and current argentine president. For the analysis, we will make a comparison between the strategies used to build the pararecipient and those that point to the counter addressee (Verón, 1987) taking into account multimodality (Kress, 2010; Flax y Forte, 2022) and multimodal argumentative strategies (Blair, 2004). Our aim will be to compare the construction of social identity (Fairclough, 1998) deployed in each case, taking into account the marked conjunctural and ideological differences involved in the selected groups. En los últimos años, el avance de los partidos considerados de extrema derecha ha logrado establecer un nuevo paradigma teórico-político capaz de superar la distinción entre derechas e izquierdas (Bravo, 2020; Stefanoni, 2021; Traverso, 2021). Si bien se utiliza como una categoría para clasificar a ciertos partidos políticos, es importante resaltar que existen distintas facetas dentro de la nueva derecha asociadas a sus prácticas sociales y discursivas (neoliberalismo, neonazismo, neofascismo). El presente artículo de investigación, enmarcado en el Análisis Crítico del Discurso (ACD) (Fairclough, 1998; Van Dijk, 2003), se propone estudiar los spots de campaña de dos representantes de partidos de extrema derecha: Jair Bolsonaro, ex presidente de Brasil y diputado del Partido Socia Liberal (PSL), y Javier Milei, ex diputado nacional por La Libertad Avanza (LLA) y actual presidente argentino. Para el análisis, realizaremos una comparación entre las estrategias utilizadas para construir el paradestinatario y aquellas que apuntan hacia el contradestinatario (Verón, 1987), teniendo en cuenta la multimodalidad (Kress, 2010; Flax y Forte, 2022) y las estrategias argumentativas multimodales (Blair, 2004). Nuestro objetivo será comparar la construcción de la identidad social (Fairclough, 1998) desplegada en cada caso, teniendo en cuenta las marcadas diferencias coyunturales e ideológicas comprometidas en las agrupaciones seleccionadas. Universidad Nacional del Nordeste. Facultad de Humanidades 2024-07-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/nea/article/view/7587 10.30972/nea.617587 Ñeatá; Vol. 6 Núm. 1 (2024): Semiótica, vida digital e Inteligencia Artificial 2718-7268 spa https://revistas.unne.edu.ar/index.php/nea/article/view/7587/7077 |
| institution |
Universidad Nacional del Nordeste |
| institution_str |
I-48 |
| repository_str |
R-154 |
| container_title_str |
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) |
| language |
Español |
| format |
Artículo revista |
| topic |
Nueva derecha Multimodalidad Identidad social Spots New right Multimodality Social identity Spots |
| spellingShingle |
Nueva derecha Multimodalidad Identidad social Spots New right Multimodality Social identity Spots Janica, Emilia The social identities of the new right: multimodal analysis |
| topic_facet |
Nueva derecha Multimodalidad Identidad social Spots New right Multimodality Social identity Spots |
| author |
Janica, Emilia |
| author_facet |
Janica, Emilia |
| author_sort |
Janica, Emilia |
| title |
The social identities of the new right: multimodal analysis |
| title_short |
The social identities of the new right: multimodal analysis |
| title_full |
The social identities of the new right: multimodal analysis |
| title_fullStr |
The social identities of the new right: multimodal analysis |
| title_full_unstemmed |
The social identities of the new right: multimodal analysis |
| title_sort |
social identities of the new right: multimodal analysis |
| description |
In recent years, the advance of parties considered to be far-right has succeeded in establishing a new theoretical-political paradigm capable of overcoming the distinction between right and left (Bravo, 2020; Stefanoni, 2021; Traverso, 2021). Although it is used as a category to classify certain political parties, it is important to highlight that there are different facets within the new right associated with its social and discursive practices (neoliberalism, neo-nazism, neo-fascism).
This research project, framed in the Critical Discourse Analysis (ACD) (Fairclough, 1998), aims to study the spots and campaign speeches of two representatives of extreme right parties: Jair Bolsonaro, former president of Brazil and deputy of Partido Social Liberal (PSL), and Javier Milei, former national deputy for La Libertad Avanza (LLA) and current argentine president. For the analysis, we will make a comparison between the strategies used to build the pararecipient and those that point to the counter addressee (Verón, 1987) taking into account multimodality (Kress, 2010; Flax y Forte, 2022) and multimodal argumentative strategies (Blair, 2004).
Our aim will be to compare the construction of social identity (Fairclough, 1998) deployed in each case, taking into account the marked conjunctural and ideological differences involved in the selected groups. |
| publisher |
Universidad Nacional del Nordeste. Facultad de Humanidades |
| publishDate |
2024 |
| url |
https://revistas.unne.edu.ar/index.php/nea/article/view/7587 |
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AT janicaemilia thesocialidentitiesofthenewrightmultimodalanalysis AT janicaemilia lasidentidadessocialesdelasnuevasderechasanalisisdelamultimodalidad AT janicaemilia socialidentitiesofthenewrightmultimodalanalysis |
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2024-08-21T22:38:43Z |
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2024-08-21T22:38:43Z |
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