Memes in the contemporary circulation of Chaco and Corrientes
We approach the media phenomenon of the meme as a complex semiotic condensation with a status not yet agreed upon. We propose to address it with the theoretical-methodological tools that Carlón and Fraticelli provide us. We assume that we are in the contemporary era, beyond the era of mass media. Me...
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| Lenguaje: | Español |
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Centro de Estudio Sociales. Universidad Nacional del Nordeste
2024
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/dpd/article/view/7505 |
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I48-R154-article-75052024-07-18T20:40:48Z Memes in the contemporary circulation of Chaco and Corrientes Memes en la circulación contemporánea de Chaco y Corrientes Silva Lotero, H. Nicolás memes circulation , contemporary era contemporary era memes circulación era contemporánea We approach the media phenomenon of the meme as a complex semiotic condensation with a status not yet agreed upon. We propose to address it with the theoretical-methodological tools that Carlón and Fraticelli provide us. We assume that we are in the contemporary era, beyond the era of mass media. Memes are an exponent of this new stage of mediatization where individuals and collectives manage their own media. Then, in summary, we will present the state of the art of the field of study of memes and two fundamental considerations: the key influence of contemporary art and the consequences of the digitalization of the image. In the second section we advance in the study of two cases: that of the former dean of the Faculty of Humanities of UNNE, Aldo Lineras (Chaco) and that of the governor of Corrientes, Gustavo Valdés. We will use temporal schemes to visualize the circulation of each meme from its respective origin: a WhatsApp audio and a radio interview. We will also use spatial schemes to expose the configuration of the communication collectives built by the fake enunciators who produce each meme based on the appropriation of the discourse of professional individuals. We conclude that we can study memes with network semiotics tools by allowing us to analyze cases with dissimilar trajectories. Also by accounting for the composition of the collectives generated by these memes we can focus on the dimension of power, both that of the enunciators and that of discursive circulation. Nos acercamos al fenómeno mediático del meme como condensación semiótica compleja y de estatuto aún no consensuado. Proponemos abordarlo con las herramientas teórico-metodológicas que nos proporcionan Carlón y Fraticelli. Asumimos que nos encontramos en la era contemporánea, más allá de la era de los medios masivos. Los memes son un exponente de esta nueva etapa de la mediatización donde individuos y colectivos administran sus propios medios de comunicación. Luego, en forma resumida, expondremos el estado del arte del campo de estudio de los memes y dos consideraciones fundamentales: la influencia clave del arte contemporáneo y las consecuencias de la digitalización de la imagen. En el segundo apartado avanzamos en el estudio de dos casos: el del ex decano de la Facultad de Humanidades de la Unne, Aldo Lineras (Chaco) y el del gobernador de Corrientes, Gustavo Valdés. Nos valdremos de esquemas temporales para visualizar la circulación de cada meme desde su respectivo origen: un audio de WhatsApp y una entrevista radial. También emplearemos esquemas espaciales para exponer la configuración de los colectivos comunicacionales construidos por los enunciadores fake productores de cada meme a partir de la apropiación del discurso de los individuos profesionales. Concluimos que podemos estudiar los memes con herramientas de la semiótica de redes al permitirnos analizar casos con trayectorias disímiles. También al dar cuenta de la composición de los colectivos generados por estos memes, podemos focalizar la dimensión del poder, tanto el de los enunciadores como el de la circulación discursiva. Centro de Estudio Sociales. Universidad Nacional del Nordeste 2024-07-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares text/html application/pdf https://revistas.unne.edu.ar/index.php/dpd/article/view/7505 10.30972/dpd.13217505 De Prácticas y Discursos; Vol. 13 Núm. 21 (2024) 2250-6942 spa https://revistas.unne.edu.ar/index.php/dpd/article/view/7505/7128 https://revistas.unne.edu.ar/index.php/dpd/article/view/7505/7129 http://creativecommons.org/licenses/by-nc/4.0 |
| institution |
Universidad Nacional del Nordeste |
| institution_str |
I-48 |
| repository_str |
R-154 |
| container_title_str |
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) |
| language |
Español |
| format |
Artículo revista |
| topic |
memes circulation , contemporary era contemporary era memes circulación era contemporánea |
| spellingShingle |
memes circulation , contemporary era contemporary era memes circulación era contemporánea Silva Lotero, H. Nicolás Memes in the contemporary circulation of Chaco and Corrientes |
| topic_facet |
memes circulation , contemporary era contemporary era memes circulación era contemporánea |
| author |
Silva Lotero, H. Nicolás |
| author_facet |
Silva Lotero, H. Nicolás |
| author_sort |
Silva Lotero, H. Nicolás |
| title |
Memes in the contemporary circulation of Chaco and Corrientes |
| title_short |
Memes in the contemporary circulation of Chaco and Corrientes |
| title_full |
Memes in the contemporary circulation of Chaco and Corrientes |
| title_fullStr |
Memes in the contemporary circulation of Chaco and Corrientes |
| title_full_unstemmed |
Memes in the contemporary circulation of Chaco and Corrientes |
| title_sort |
memes in the contemporary circulation of chaco and corrientes |
| description |
We approach the media phenomenon of the meme as a complex semiotic condensation with a status not yet agreed upon. We propose to address it with the theoretical-methodological tools that Carlón and Fraticelli provide us. We assume that we are in the contemporary era, beyond the era of mass media. Memes are an exponent of this new stage of mediatization where individuals and collectives manage their own media. Then, in summary, we will present the state of the art of the field of study of memes and two fundamental considerations: the key influence of contemporary art and the consequences of the digitalization of the image.
In the second section we advance in the study of two cases: that of the former dean of the Faculty of Humanities of UNNE, Aldo Lineras (Chaco) and that of the governor of Corrientes, Gustavo Valdés. We will use temporal schemes to visualize the circulation of each meme from its respective origin: a WhatsApp audio and a radio interview. We will also use spatial schemes to expose the configuration of the communication collectives built by the fake enunciators who produce each meme based on the appropriation of the discourse of professional individuals.
We conclude that we can study memes with network semiotics tools by allowing us to analyze cases with dissimilar trajectories. Also by accounting for the composition of the collectives generated by these memes we can focus on the dimension of power, both that of the enunciators and that of discursive circulation. |
| publisher |
Centro de Estudio Sociales. Universidad Nacional del Nordeste |
| publishDate |
2024 |
| url |
https://revistas.unne.edu.ar/index.php/dpd/article/view/7505 |
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2024-08-21T22:36:46Z |
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