The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina
In this study, we investigate the digital transformation of sensory, emotional, and communicative dimensions in the promotion of tourism at trade fairs, with a focus on the International Tourism Fair (FIT) in Argentina in 2022. The methodology is based on participant observation and a structured obs...
Guardado en:
| Autores principales: | , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE
2023
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/rfce/article/view/7142 |
| Aporte de: |
| Sumario: | In this study, we investigate the digital transformation of sensory, emotional, and communicative dimensions in the promotion of tourism at trade fairs, with a focus on the International Tourism Fair (FIT) in Argentina in 2022. The methodology is based on participant observation and a structured observation form to analyze the fair’s stands. Three key dimensions are analyzed: sensory (including visual, olfactory, auditory, and tactile aspects), emotional (evaluating the emotions experienced by visitors), and communicative (pertaining to the messages and communication conveyed by exhibitors). The results highlight the prevalence of visual and tactile resources in the stands, followed by auditory, taste, and odor resources, which are combined to provide comprehensive experiences. In terms of emotions, positive ones such as interest, joy, surprise, relief, and satisfaction predominate. Communication focuses on promoting pleasurable experiences and uses emotional language. The importance of tourism fairs, public relations, and the consumer experience is underscored, as well as the fundamental role of sensory and emotional resources in tourism experiences. |
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