The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina

In this study, we investigate the digital transformation of sensory, emotional, and communicative dimensions in the promotion of tourism at trade fairs, with a focus on the International Tourism Fair (FIT) in Argentina in 2022. The methodology is based on participant observation and a structured obs...

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Detalles Bibliográficos
Autores principales: Sustersic, Pilar, Zanfardini, Marina
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE 2023
Materias:
tourism fairs
experience
technology
sensorial dimension
emotional dimension
communicative dimension
ferias turísticas
experiencia
tecnología
dimensión sensorial
dimensión emocional
dimensión comunicativa
Acceso en línea:https://revistas.unne.edu.ar/index.php/rfce/article/view/7142
Aporte de:
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) de Universidad Nacional del Nordeste
id I48-R154-article-7142
record_format ojs
spelling I48-R154-article-71422023-12-12T13:37:18Z The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina La transformación digital de las dimensiones sensorial, emocional y comunicativa de la experiencia en ferias de turismo. Caso FIT Argentina Sustersic, Pilar Zanfardini, Marina tourism fairs experience technology sensorial dimension emotional dimension communicative dimension ferias turísticas experiencia tecnología dimensión sensorial dimensión emocional dimensión comunicativa In this study, we investigate the digital transformation of sensory, emotional, and communicative dimensions in the promotion of tourism at trade fairs, with a focus on the International Tourism Fair (FIT) in Argentina in 2022. The methodology is based on participant observation and a structured observation form to analyze the fair’s stands. Three key dimensions are analyzed: sensory (including visual, olfactory, auditory, and tactile aspects), emotional (evaluating the emotions experienced by visitors), and communicative (pertaining to the messages and communication conveyed by exhibitors). The results highlight the prevalence of visual and tactile resources in the stands, followed by auditory, taste, and odor resources, which are combined to provide comprehensive experiences. In terms of emotions, positive ones such as interest, joy, surprise, relief, and satisfaction predominate. Communication focuses on promoting pleasurable experiences and uses emotional language. The importance of tourism fairs, public relations, and the consumer experience is underscored, as well as the fundamental role of sensory and emotional resources in tourism experiences.  En este estudio, se investiga la transformación digital de las dimensiones sensoriales, emocionales y comunicativas en la pro- moción turística en ferias, centrándose en la Feria Internacional de Turismo (FIT) de Argentina en 2022. La metodología utilizada se basa en la observación participante y una ficha de observación estructurada para analizar los stands de la feria. Se analizan tres dimensiones clave: sensorial (que incluye aspectos visuales, olfativos, auditivos y táctiles), emocional (evaluando las emociones experimentadas por los visitantes) y comunicativa (referente a los mensajes y la comunicación transmitida por los expositores). Los resultados destacan la prevalencia de recursos visuales y táctiles en los stands, seguidos de recursos sonoros, sabores y olores, que se combinan para proporcionar experiencias integrales. En términos de emociones, predominan las positivas como interés, alegría, sorpresa, alivio y satisfacción. La comunicación se enfoca en promover experiencias placenteras y utiliza un lenguaje emocional. Se subraya la importancia de las ferias turísticas, las relaciones públicas y la experiencia del consumidor, así como el papel fundamental de los recursos sensoriales y emocionales en las experiencias turísticas. Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE 2023-12-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/rfce/article/view/7142 10.30972/rfce.3127142 Revista de la Facultad de Ciencias Económicas; Vol. 31 Núm. 2 (2023); 35-55 1668-6357 1668-6365 spa https://revistas.unne.edu.ar/index.php/rfce/article/view/7142/6619 Derechos de autor 2023 Revista de la Facultad de Ciencias Económicas http://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional del Nordeste
institution_str I-48
repository_str R-154
container_title_str Revistas UNNE - Universidad Nacional del Noroeste (UNNE)
language Español
format Artículo revista
topic tourism fairs
experience
technology
sensorial dimension
emotional dimension
communicative dimension
ferias turísticas
experiencia
tecnología
dimensión sensorial
dimensión emocional
dimensión comunicativa
spellingShingle tourism fairs
experience
technology
sensorial dimension
emotional dimension
communicative dimension
ferias turísticas
experiencia
tecnología
dimensión sensorial
dimensión emocional
dimensión comunicativa
Sustersic, Pilar
Zanfardini, Marina
The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina
topic_facet tourism fairs
experience
technology
sensorial dimension
emotional dimension
communicative dimension
ferias turísticas
experiencia
tecnología
dimensión sensorial
dimensión emocional
dimensión comunicativa
author Sustersic, Pilar
Zanfardini, Marina
author_facet Sustersic, Pilar
Zanfardini, Marina
author_sort Sustersic, Pilar
title The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina
title_short The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina
title_full The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina
title_fullStr The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina
title_full_unstemmed The digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. Case FIT Argentina
title_sort digital transformation of the sensory, emotional, and communicative dimensions of the experience at tourism fairs. case fit argentina
description In this study, we investigate the digital transformation of sensory, emotional, and communicative dimensions in the promotion of tourism at trade fairs, with a focus on the International Tourism Fair (FIT) in Argentina in 2022. The methodology is based on participant observation and a structured observation form to analyze the fair’s stands. Three key dimensions are analyzed: sensory (including visual, olfactory, auditory, and tactile aspects), emotional (evaluating the emotions experienced by visitors), and communicative (pertaining to the messages and communication conveyed by exhibitors). The results highlight the prevalence of visual and tactile resources in the stands, followed by auditory, taste, and odor resources, which are combined to provide comprehensive experiences. In terms of emotions, positive ones such as interest, joy, surprise, relief, and satisfaction predominate. Communication focuses on promoting pleasurable experiences and uses emotional language. The importance of tourism fairs, public relations, and the consumer experience is underscored, as well as the fundamental role of sensory and emotional resources in tourism experiences. 
publisher Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE
publishDate 2023
url https://revistas.unne.edu.ar/index.php/rfce/article/view/7142
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AT zanfardinimarina thedigitaltransformationofthesensoryemotionalandcommunicativedimensionsoftheexperienceattourismfairscasefitargentina
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first_indexed 2024-08-21T22:36:08Z
last_indexed 2024-08-21T22:36:08Z
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