EEA INTA Mercedes vitual communication during COVID 19

This work describes means, tools and methods of communication considered when using Río Uruguay Territorial Innovation Platform which is located at INTA Mercedes Agricultural Experiment Station (Corrientes) during pandemic caused by COVID 19. Within this sanitary context, it was necessary to foster...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Ponce, María Valeria
Formato: Artículo revista
Lenguaje:Español
Publicado: Instituto Agrotécnico "Pedro M. Fuentes Godo" - Facultad de Ciencias Agrarias (UNNE) 2023
Materias:
Agricultural
communication
virtuality
Agropecuario
comunicación
virtualidad
Acceso en línea:https://revistas.unne.edu.ar/index.php/agr/article/view/6897
Aporte de:
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) de Universidad Nacional del Nordeste
id I48-R154-article-6897
record_format ojs
spelling I48-R154-article-68972023-09-25T20:26:09Z EEA INTA Mercedes vitual communication during COVID 19 Comunicación virtual de la EEA INTA Mercedes en contexto de COVID 19 Ponce, María Valeria Agricultural communication virtuality Agropecuario comunicación virtualidad This work describes means, tools and methods of communication considered when using Río Uruguay Territorial Innovation Platform which is located at INTA Mercedes Agricultural Experiment Station (Corrientes) during pandemic caused by COVID 19. Within this sanitary context, it was necessary to foster a communicational strategy according to territorial demands and interests in virtuality. The aim was to promote the development of a scenario that provides efficient information and communicational tools, but also, to enrich interaction among actors who are part of the territory. The main results considered the deep reflection on the complexity of communicational skills in the institutional sphere, integrated by research and extension areas,  as well as, the consolidation of tools for communication management in virtuality. El presente trabajo describe modos, herramientas y formatos comunicacionales que fueron contemplados en las acciones de comunicación en el marco de la Plataforma de Innovación Territorial Río Uruguay que tiene sede en la Estación Experimental Agropecuaria INTA Mercedes (Corrientes) durante la pandemia provocada por COVID 19. En este escenario sanitario, resultó preciso generar un plan de acción comunicacional con modalidad virtual que contemple las demandas e intereses del territorio, para colaborar y propiciar un escenario de mayor eficacia en la información y brindar herramientas comunicacionales que favorezcan la interacción de los actores que integran el territorio. Se destaca como resultado la reflexión acerca de la complejidad de la práctica comunicativa en el ámbito institucional conformado por las áreas de investigación, extensión y comunicación; como también el afianzamiento de herramientas de gestión comunicacional, en un contexto de virtualidad. Instituto Agrotécnico "Pedro M. Fuentes Godo" - Facultad de Ciencias Agrarias (UNNE) 2023-09-25 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/agr/article/view/6897 10.30972/agr.0336897 Agrotecnia; Núm. 33 (2023); 18-23 2545-8906 0328-4077 spa https://revistas.unne.edu.ar/index.php/agr/article/view/6897/6302 Derechos de autor 2023 Agrotecnia
institution Universidad Nacional del Nordeste
institution_str I-48
repository_str R-154
container_title_str Revistas UNNE - Universidad Nacional del Noroeste (UNNE)
language Español
format Artículo revista
topic Agricultural
communication
virtuality
Agropecuario
comunicación
virtualidad
spellingShingle Agricultural
communication
virtuality
Agropecuario
comunicación
virtualidad
Ponce, María Valeria
EEA INTA Mercedes vitual communication during COVID 19
topic_facet Agricultural
communication
virtuality
Agropecuario
comunicación
virtualidad
author Ponce, María Valeria
author_facet Ponce, María Valeria
author_sort Ponce, María Valeria
title EEA INTA Mercedes vitual communication during COVID 19
title_short EEA INTA Mercedes vitual communication during COVID 19
title_full EEA INTA Mercedes vitual communication during COVID 19
title_fullStr EEA INTA Mercedes vitual communication during COVID 19
title_full_unstemmed EEA INTA Mercedes vitual communication during COVID 19
title_sort eea inta mercedes vitual communication during covid 19
description This work describes means, tools and methods of communication considered when using Río Uruguay Territorial Innovation Platform which is located at INTA Mercedes Agricultural Experiment Station (Corrientes) during pandemic caused by COVID 19. Within this sanitary context, it was necessary to foster a communicational strategy according to territorial demands and interests in virtuality. The aim was to promote the development of a scenario that provides efficient information and communicational tools, but also, to enrich interaction among actors who are part of the territory. The main results considered the deep reflection on the complexity of communicational skills in the institutional sphere, integrated by research and extension areas,  as well as, the consolidation of tools for communication management in virtuality.
publisher Instituto Agrotécnico "Pedro M. Fuentes Godo" - Facultad de Ciencias Agrarias (UNNE)
publishDate 2023
url https://revistas.unne.edu.ar/index.php/agr/article/view/6897
work_keys_str_mv AT poncemariavaleria eeaintamercedesvitualcommunicationduringcovid19
AT poncemariavaleria comunicacionvirtualdelaeeaintamercedesencontextodecovid19
first_indexed 2024-08-21T22:36:06Z
last_indexed 2024-08-21T22:36:06Z
_version_ 1808038380411289600

Ejemplares similares