Strategy of service channels of apparel sales companies in Formosa in pandemic

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The business world has changed dramatically in recent years, the advent of digital channels, social media, and mobile device applications have transformed business models, interactions with consumers, and consumer behavior. these. As a result of these changes, some authors argue that we have gone fr...

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Autores principales: Romero Jensen, Carlos Ernesto, Ynfante, Luis Alberto
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE 2022
Materias:
Multicanalidad
omnicanalidad
tiendas minoristas
multichannel
omnichannel
retail
Acceso en línea:https://revistas.unne.edu.ar/index.php/rfce/article/view/5945
Aporte de:
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) de Universidad Nacional del Nordeste
id I48-R154-article-5945
record_format ojs
spelling I48-R154-article-59452023-05-24T19:03:52Z Strategy of service channels of apparel sales companies in Formosa in pandemic Estrategia de canales de atención de empresas de venta de indumentaria en Formosa en pandemia Romero Jensen, Carlos Ernesto Ynfante, Luis Alberto Multicanalidad omnicanalidad tiendas minoristas multichannel omnichannel retail The business world has changed dramatically in recent years, the advent of digital channels, social media, and mobile device applications have transformed business models, interactions with consumers, and consumer behavior. these. As a result of these changes, some authors argue that we have gone from a Multichannel Paradigm with independent management of each channel to an Omnichannel Paradigm, where not only the service channels are integrated, but also broaden their scope by including the mobile devices, social media, and interactions between the customer, the brand, and the retail channel. Although this development seemed to be limited to the more developed countries, which had infrastructure and a high penetration of Internet use among their inhabitants, and to large companies that had the necessary resources to make a leap in channel management towards multichannel and Omnichannel, the COVID-19 Pandemic forced all companies to face a change that would ensure their survival. NEA retail stores have not been immune to this crisis, but the study in this area has been nil. Therefore, this article presents an investigation in order to understand the strategies of the Formosan clothing sales companies with respect to the opening of multiple channels of attention, the degree of integration of these, and if the changes implemented will remain in time, once the Pandemic is over. El mundo de las empresas ha cambiado dramáticamente en los últimos años, el advenimiento de los canales digitales, las redes sociales y las aplicaciones de los dispositivos móviles han transformado los modelos de negocios, las interacciones con los consumidores y el comportamiento de éstos. A raíz de estos cambios algunos autores sostienen que hemos pasado de un Paradigma Multicanal con gestión independiente de cada canal a un Paradigma Omnicanal, dónde se integran, no sólo los canales de atención, sino que también amplían el alcance de éstos al incluir los dispositivos móviles, las redes sociales y las interacciones entre el cliente, la marca y el canal minorista. Si bien este desarrollo parecía estar circunscripto a los países más desarrollados, que contaban con infraestructura y una alta penetración del uso de internet entre sus habitantes, y a empresas grandes que poseían los recursos necesarios para dar un salto en la gestión de canales hacia la multicanalidad y omnicanalidad, la Pandemia del COVID-19 obligó a todas las empresas a encarar un cambio que les asegurara la supervivencia. Las tiendas minoristas del NEA no han sido ajenas a esta crisis, pero el estudio en este ámbito ha sido nulo. Por lo tanto, este artículo presenta una investigación a efectos de comprender las estrategias de las empresas de venta de indumentaria de Formosa con respecto a la apertura de canales múltiples de atención, el grado de integración de éstos, y si los cambios implementados se mantendrán en el tiempo, una vez finalizada la Pandemia. Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE 2022-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/rfce/article/view/5945 10.30972/rfce.2815945 Revista de la Facultad de Ciencias Económicas; Vol. 28 Núm. 1 (2022); 103-118 1668-6357 1668-6365 spa https://revistas.unne.edu.ar/index.php/rfce/article/view/5945/5653 Derechos de autor 2022 Revista de la Facultad de Ciencias Económicas
institution Universidad Nacional del Nordeste
institution_str I-48
repository_str R-154
container_title_str Revistas UNNE - Universidad Nacional del Noroeste (UNNE)
language Español
format Artículo revista
topic Multicanalidad
omnicanalidad
tiendas minoristas
multichannel
omnichannel
retail
spellingShingle Multicanalidad
omnicanalidad
tiendas minoristas
multichannel
omnichannel
retail
Romero Jensen, Carlos Ernesto
Ynfante, Luis Alberto
Strategy of service channels of apparel sales companies in Formosa in pandemic
topic_facet Multicanalidad
omnicanalidad
tiendas minoristas
multichannel
omnichannel
retail
author Romero Jensen, Carlos Ernesto
Ynfante, Luis Alberto
author_facet Romero Jensen, Carlos Ernesto
Ynfante, Luis Alberto
author_sort Romero Jensen, Carlos Ernesto
title Strategy of service channels of apparel sales companies in Formosa in pandemic
title_short Strategy of service channels of apparel sales companies in Formosa in pandemic
title_full Strategy of service channels of apparel sales companies in Formosa in pandemic
title_fullStr Strategy of service channels of apparel sales companies in Formosa in pandemic
title_full_unstemmed Strategy of service channels of apparel sales companies in Formosa in pandemic
title_sort strategy of service channels of apparel sales companies in formosa in pandemic
description The business world has changed dramatically in recent years, the advent of digital channels, social media, and mobile device applications have transformed business models, interactions with consumers, and consumer behavior. these. As a result of these changes, some authors argue that we have gone from a Multichannel Paradigm with independent management of each channel to an Omnichannel Paradigm, where not only the service channels are integrated, but also broaden their scope by including the mobile devices, social media, and interactions between the customer, the brand, and the retail channel. Although this development seemed to be limited to the more developed countries, which had infrastructure and a high penetration of Internet use among their inhabitants, and to large companies that had the necessary resources to make a leap in channel management towards multichannel and Omnichannel, the COVID-19 Pandemic forced all companies to face a change that would ensure their survival. NEA retail stores have not been immune to this crisis, but the study in this area has been nil. Therefore, this article presents an investigation in order to understand the strategies of the Formosan clothing sales companies with respect to the opening of multiple channels of attention, the degree of integration of these, and if the changes implemented will remain in time, once the Pandemic is over.
publisher Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE
publishDate 2022
url https://revistas.unne.edu.ar/index.php/rfce/article/view/5945
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AT ynfanteluisalberto strategyofservicechannelsofapparelsalescompaniesinformosainpandemic
AT romerojensencarlosernesto estrategiadecanalesdeatenciondeempresasdeventadeindumentariaenformosaenpandemia
AT ynfanteluisalberto estrategiadecanalesdeatenciondeempresasdeventadeindumentariaenformosaenpandemia
first_indexed 2022-08-19T12:07:04Z
last_indexed 2024-08-21T22:35:59Z
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