Campañas electorales y sus efectos sobre el voto . Análisis de la campaña electoral presidencial 2003 en argentina

This paper aims to explore empirically the potential influence that presidential elec-toral campaigns may exert on the develop-ment of voting decisions. Three dimensions of this problem are analysed: the most effective communication resources of a campaign considering the psychology of vot...

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Detalles Bibliográficos
Autores principales: García Beaudoux, V., D’Adamo, O.
Formato: Artículo
Lenguaje:Español
Publicado: Universidad de Belgrano. Facultad de Humanidades 2015
Materias:
Acceso en línea:http://repositorio.ub.edu.ar/handle/123456789/4814
Aporte de:Repositorio Institucional - Universidad de Belgrano (UB) de Universidad de Belgrano Ver origen
Descripción
Sumario:This paper aims to explore empirically the potential influence that presidential elec-toral campaigns may exert on the develop-ment of voting decisions. Three dimensions of this problem are analysed: the most effective communication resources of a campaign considering the psychology of voting, the capacity of campaigns to pro-duce changes on the voting decision and the role of pre-election opinion polls on voters’ decisions. The obtained data indicate that in their reconstructed memory of the cam-paigns, the subjects give considerable im-portance to television messages and recog-nize that the campaign affects their initial voting decision. For a significant proportion of voters, the results of opinion polls pub-lished during the campaign do have an effect on voting decisions.