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|a eng
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|a 658
|b P8441c 1990
|2 22
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| 100 |
1 |
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|a Porter, Michael E.,
|d 1947-
|9 44912
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| 245 |
1 |
0 |
|a Competitive strategy :
|b techniques for analyzing industries and competitors /
|c Michael E. Porter.
|
| 260 |
|
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|a New York :
|b The Free Press,
|c 1990.
|
| 300 |
|
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|a 396 p. :
|b il. ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas (p. 383-387) e índice.
|
| 505 |
0 |
|
|a 1. The structural analysis of industries. -- 2. Generic competitive strategies. -- 3. A framework for competitor analysis. -- 4. Market signals. -- 5. Competitive moves. -- 6. Strategy toward buyers and suppliers. -- 7. Structural analysis within industries. -- 8. Industry evolution. -- 9. Competitive strategy in fragmented industries. -- 10. Competitive strategy in emerging industries. -- 11. The transition to industry maturity. -- 12. Competitive strategy in declining industries. -- 13. Competition in global industries. -- 14. The strategic analysis of vertical integration. -- 15. Capacity expansion. -- 16. Entry into new businesses. -- Appendix a. Portfolio techniques in competitor analysis. -- Appendix b. How to conduct an industry analysis.
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| 595 |
|
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|d 80
|e 13/09/2003
|f 0477 EYN
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| 650 |
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7 |
|a Administración de empresas.
|2 unesco
|9 6031
|
| 650 |
|
7 |
|a Gestión.
|2 unesco
|9 3279
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| 650 |
|
7 |
|a Planificación estratégica.
|2 unesco
|9 19146
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| 650 |
|
7 |
|a Ventaja comparativa
|2 unesco
|9 91296
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| 942 |
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