|
|
|
|
| LEADER |
01814nam a2200253 a 4500 |
| 003 |
AR-SmUSM |
| 005 |
20210611122049.0 |
| 008 |
190310s1991 xxu|||||||||||||| ||eng d |
| 020 |
|
|
|a 0030327679
|
| 040 |
|
|
|a AR-SmUSM
|b spa
|c AR-SmUSM
|
| 082 |
0 |
|
|a 658.84
|b T322 1991
|2 22
|
| 100 |
1 |
|
|a Terpstra, Vern
|9 69390
|
| 245 |
1 |
0 |
|a International marketing /
|c Vern Terpstra, Ravi Sarathy.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Chicago :
|b Dryden,
|c c1991.
|
| 300 |
|
|
|a xxii, 714 p. ;
|c 25 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas.
|
| 505 |
0 |
|
|a 1. Introduction: the concept of global marketing. -- 2. Economic environment: the world economy. -- 3. Economic environment: the foreign economies. -- 4. Cultural environment: the people of the world. -- 5. The political-legal environment. -- 6. Global marketing strategy. -- 7. International marketing intelligence. -- 8. International product policy: the basic product and its attributes. -- 9. International product policy: new-product development and product-line policies. -- 10. Distribution: entering foreign markets. -- 11. Distribution: foreign market channels and global logistics. -- 12. International promotion: advertising. -- 13. International promotion: other factors. -- 14. Pricing in international marketing : I. -- 15. Pricing in international marketing: II. -- 16. International marketing of services. -- 17. Planning, organization and control of international marketing. -- 18. The future of international marketing.
|
| 595 |
|
|
|d 1890
|e 26/03/2009
|f 3918 EYN
|
| 650 |
|
7 |
|a Marketing
|2 unesco
|9 10242
|
| 700 |
1 |
|
|a Sarathy, Ravi
|9 69391
|
| 942 |
|
|
|2 ddc
|c LIBRO
|
| 999 |
|
|
|c 56212
|d 56212
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_840000000000000_T322_1991
|7 1
|8 GRAL
|9 81813
|a EEyN
|b EEyN
|d 2019-03-30
|e Donación
|o 658.84 T322 1991
|p D3918
|r 2019-03-30
|w 2019-03-30
|y LIBRO
|i 3918 EYN
|