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|a 970-26-0763-9
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|a AR-FvUNAJ
|d AR-FvUNAJ
|e aacr2
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| 082 |
1 |
4 |
|2 14
|a 658.8
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| 100 |
1 |
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|a Kotler, Philip
|9 477
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| 245 |
1 |
0 |
|a Dirección de marketing /
|c Philip Kotler, Kevin Lane Keller
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| 250 |
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|a 12a.ed.
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| 260 |
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|a México :
|b Pearson Educación,
|c 2006
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| 300 |
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|a xxxix, 729 p.
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| 650 |
1 |
7 |
|2 unescot
|a MARKETING
|9 397
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| 650 |
1 |
7 |
|2 unescot
|a MARCA REGISTRADA
|9 468
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| 650 |
1 |
7 |
|2 unescot
|a CONSUMIDOR
|9 467
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| 650 |
1 |
0 |
|a MERCADO
|9 404
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| 653 |
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|a IIyA
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| 700 |
1 |
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|a Keller, Kevin Lane
|9 479
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| 942 |
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|2 ddc
|c LIBRO
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| 980 |
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|8 2
|g Virginia Figueroa
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| 999 |
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|c 159
|d 159
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