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00691nam a22002177a 4500 |
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120810t xxu||||| |||| 00| 0 spa d |
| 020 |
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|a 978-607-442630-4
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| 040 |
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|a AR-FvUNAJ
|d AR-FvUNAJ
|e aacr2
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| 082 |
1 |
4 |
|2 14
|a 658.8
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| 100 |
1 |
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|a Clow, Kenneth E.
|9 426
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| 245 |
1 |
0 |
|a Publicidad, promoción y comunicación integral en marketing /
|c Kenneth E. Clow, Donald Baack
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| 250 |
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|a 4a.ed.
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| 260 |
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|a México,
|b Pearson Educación,
|c 2010
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| 300 |
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|a xvii, 454 p.
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| 650 |
1 |
7 |
|2 unescot
|9 397
|a MARKETING
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| 650 |
1 |
7 |
|2 unescot
|a RELACIONES PUBLICAS
|9 427
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| 650 |
1 |
7 |
|2 unescot
|a PUBLICIDAD
|9 428
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| 700 |
1 |
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|a Baack, Donald
|9 429
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| 942 |
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|2 ddc
|c LIBRO
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| 999 |
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|c 148
|d 148
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| 980 |
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|8 2
|g Virginia Figueroa
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