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Brand
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Comunicación visual
1
Cooper 2009) and user experience (Norman 2018). From Product-Centeric Consumption to brand focus interest, from information economy to the experience that transcends objects and platforms to center on the user. Concerning didactic dimension, we´ll use Dewey (1916 [1998], 1930, 1934/1980 [2008], 1938 [1960]) and Kolb (1984, 1998) to explain the value of experience on education. We also approach the situated cognition concept (Brown, Collins y Duguid 1989), full learning (Perkins 2010) and experiential education (Camilloni 2013), approaches that transcend fragmentation and content collection. Finally, on the technological issue, we investigate the changes that transmedia narratives (Scolari, 2013) introduces on the media ecosystem (2017) and bring the practic communities (Wenger 2001) and interfaces (Scolari, 2018) concepts to describe the networks that integrate subjects and technologies on the study object practices. Given the subject´s amplitude, we´ll circumscribe to the investigation of integration and synthesis áreas on the FADU-UNL´s careers: Introductory Workshop, Vertical Workshops, Thesis and PEEE subjects. The study searches
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Digital marketing
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Digital strategy
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Diseño de experiencias
1
Educación experiencial
1
Estrategia digital
1
Experience design
1
Experiential education
1
Marca
1
Marketing digital
1
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1por Armelini, María VirginiaMaterias: “...Brand...”
Publicado 2016
Aportado por: Biblioteca Virtual - Tesis (UNL)Tesis de maestría acceptedVersion SNRD -
2por Visual communicationsMaterias: “...Cooper 2009) and user experience (Norman 2018). From Product-Centeric Consumption to brand focus...”
Publicado 2021
Aportado por: Biblioteca Virtual - Tesis (UNL)info:ar-repo/semantics/plan de gestión de datos info:eu-repo/semantics/data management plan acceptedVersion