Sweet and sour: Music and taste associations
Purpose – This paper aims to extend current understanding concerning the cross-modal correspondences between sounds and tastes by introducing new research tools and experimental data to study associations and their refections between music and taste. Design/methodology/approach – The experiment desi...
Guardado en:
| Autores principales: | , , , , , , |
|---|---|
| Formato: | JOUR |
| Materias: | |
| Acceso en línea: | http://hdl.handle.net/20.500.12110/paper_00346659_v45_n3_p357_Kontukoski |
| Aporte de: |
| id |
todo:paper_00346659_v45_n3_p357_Kontukoski |
|---|---|
| record_format |
dspace |
| spelling |
todo:paper_00346659_v45_n3_p357_Kontukoski2023-10-03T14:45:58Z Sweet and sour: Music and taste associations Kontukoski, M. Luomala, H. Mesz, B. Sigman, M. Trevisan, M. Rotola-Pukkila, M. Hopia, A.I. Cross-modal associations Cross-modality Music Sourness Sweetness Taste Purpose – This paper aims to extend current understanding concerning the cross-modal correspondences between sounds and tastes by introducing new research tools and experimental data to study associations and their refections between music and taste. Design/methodology/approach – The experiment design addresses the multidisciplinary approach by using cultural, chemical and statistical analysis methods. Findings – The paper provides further evidence that exposure to the “sweet” or “sour” musical pieces infuences people’s food-related thinking processes and behaviors. It also demonstrates that sweet or sour elements in the music may refect to actual sweetness (as measured by sugar content) and sourness (as measured by organic acid content) of foods developed in association with music carrying similar taste characteristics. Research limitations/implications – The fndings should be replicated and expanded using larger consumer samples and wider repertoires of “taste music” and dependent variables. Also, the level of experimental control should be improved; e.g., the “sweet” and “sour” music were produced using different instruments, which may have an infuence to the results. Practical implications – Ambient “taste music” that is congruent with the basic favors ofthe dishes can be played in restaurants to highlight guests’ sensory experience. Social implications – By carefully considering the symbolic meanings of the music used in different social situations, it is possible to create multimodal experiences and even subconscious expectations in people’ minds. Originality/value – Cross-modal associations are made between the tastes and music. This can infuence on perception of food and provide new ways to build multimodal gastronomic experiences. © Emerald Group Publishing Limited. Fil:Mesz, B. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales; Argentina. Fil:Sigman, M. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales; Argentina. Fil:Trevisan, M. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales; Argentina. JOUR info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/2.5/ar http://hdl.handle.net/20.500.12110/paper_00346659_v45_n3_p357_Kontukoski |
| institution |
Universidad de Buenos Aires |
| institution_str |
I-28 |
| repository_str |
R-134 |
| collection |
Biblioteca Digital - Facultad de Ciencias Exactas y Naturales (UBA) |
| topic |
Cross-modal associations Cross-modality Music Sourness Sweetness Taste |
| spellingShingle |
Cross-modal associations Cross-modality Music Sourness Sweetness Taste Kontukoski, M. Luomala, H. Mesz, B. Sigman, M. Trevisan, M. Rotola-Pukkila, M. Hopia, A.I. Sweet and sour: Music and taste associations |
| topic_facet |
Cross-modal associations Cross-modality Music Sourness Sweetness Taste |
| description |
Purpose – This paper aims to extend current understanding concerning the cross-modal correspondences between sounds and tastes by introducing new research tools and experimental data to study associations and their refections between music and taste. Design/methodology/approach – The experiment design addresses the multidisciplinary approach by using cultural, chemical and statistical analysis methods. Findings – The paper provides further evidence that exposure to the “sweet” or “sour” musical pieces infuences people’s food-related thinking processes and behaviors. It also demonstrates that sweet or sour elements in the music may refect to actual sweetness (as measured by sugar content) and sourness (as measured by organic acid content) of foods developed in association with music carrying similar taste characteristics. Research limitations/implications – The fndings should be replicated and expanded using larger consumer samples and wider repertoires of “taste music” and dependent variables. Also, the level of experimental control should be improved; e.g., the “sweet” and “sour” music were produced using different instruments, which may have an infuence to the results. Practical implications – Ambient “taste music” that is congruent with the basic favors ofthe dishes can be played in restaurants to highlight guests’ sensory experience. Social implications – By carefully considering the symbolic meanings of the music used in different social situations, it is possible to create multimodal experiences and even subconscious expectations in people’ minds. Originality/value – Cross-modal associations are made between the tastes and music. This can infuence on perception of food and provide new ways to build multimodal gastronomic experiences. © Emerald Group Publishing Limited. |
| format |
JOUR |
| author |
Kontukoski, M. Luomala, H. Mesz, B. Sigman, M. Trevisan, M. Rotola-Pukkila, M. Hopia, A.I. |
| author_facet |
Kontukoski, M. Luomala, H. Mesz, B. Sigman, M. Trevisan, M. Rotola-Pukkila, M. Hopia, A.I. |
| author_sort |
Kontukoski, M. |
| title |
Sweet and sour: Music and taste associations |
| title_short |
Sweet and sour: Music and taste associations |
| title_full |
Sweet and sour: Music and taste associations |
| title_fullStr |
Sweet and sour: Music and taste associations |
| title_full_unstemmed |
Sweet and sour: Music and taste associations |
| title_sort |
sweet and sour: music and taste associations |
| url |
http://hdl.handle.net/20.500.12110/paper_00346659_v45_n3_p357_Kontukoski |
| work_keys_str_mv |
AT kontukoskim sweetandsourmusicandtasteassociations AT luomalah sweetandsourmusicandtasteassociations AT meszb sweetandsourmusicandtasteassociations AT sigmanm sweetandsourmusicandtasteassociations AT trevisanm sweetandsourmusicandtasteassociations AT rotolapukkilam sweetandsourmusicandtasteassociations AT hopiaai sweetandsourmusicandtasteassociations |
| _version_ |
1807320384599490560 |