La demanda de flores de corte: Generación de datos e investigación de mercado

M. Delgado Cordomí, G. Antonio Perez and M. Rodrigo Talassino. The cut-flower demand: Data generation and marketing research. There is low information about cut flower market to support to the producer’s trade in the Tucumán’s province. The aim of this study was to conduct a market survey of c...

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Autores principales: Cordomí, Mariana Delgado, Perez, Gonzalo Antonio, Talassino, Mauricio Rodrigo
Formato: Artículo
Lenguaje:Español
Publicado: Carlos Pereyra 2021
Materias:
Cut-flowers, flower shop, market
Acceso en línea:https://ridunt.unt.edu.ar/handle/123456789/84
Aporte de:
Repositorio institucional digital (UNT) de Universidad Nacional de Tucumán
id I91-R383-123456789-84
record_format dspace
spelling I91-R383-123456789-842025-09-01T12:35:54Z La demanda de flores de corte: Generación de datos e investigación de mercado Cordomí, Mariana Delgado Perez, Gonzalo Antonio Talassino, Mauricio Rodrigo Cut-flowers, flower shop, market M. Delgado Cordomí, G. Antonio Perez and M. Rodrigo Talassino. The cut-flower demand: Data generation and marketing research. There is low information about cut flower market to support to the producer’s trade in the Tucumán’s province. The aim of this study was to conduct a market survey of cut flowers in the Tucumán’s province. Also we analyzed the perception of traders from their suppliers as well as consumer preferences in order to contribute to development. We applied two surveys: The first one was applied to florist and the second was applied to potential consumers. Through descriptive statistics we characterized product demand. The main results revealed the existence of price’s variability for the same kind of flower sold in different flower-shop. The reasons of these were the quality difference of the product, market segmentation and information asymmetries. The cemetery florist sellers have the main purchase frequency to the providers, but low volume. Therefore they are forced to deal with local intermediaries while commercial florists deal directly with producers in the region. The sales peaks are explained for certain key day during the year. The main attribute perceived by flower’s consumers is the price, so the demand is very elastic. This research will provide information to improve the make decisions floriculture producers and traders. 2021-08-20T13:45:43Z 2024-09-11T14:19:42Z 2021-08-20T13:45:43Z 2012 Article https://ridunt.unt.edu.ar/handle/123456789/84 es application/pdf Carlos Pereyra
institution Universidad Nacional de Tucumán
institution_str I-91
repository_str R-383
collection Repositorio institucional digital (UNT)
language Español
topic Cut-flowers, flower shop, market
spellingShingle Cut-flowers, flower shop, market
Cordomí, Mariana Delgado
Perez, Gonzalo Antonio
Talassino, Mauricio Rodrigo
La demanda de flores de corte: Generación de datos e investigación de mercado
topic_facet Cut-flowers, flower shop, market
description M. Delgado Cordomí, G. Antonio Perez and M. Rodrigo Talassino. The cut-flower demand: Data generation and marketing research. There is low information about cut flower market to support to the producer’s trade in the Tucumán’s province. The aim of this study was to conduct a market survey of cut flowers in the Tucumán’s province. Also we analyzed the perception of traders from their suppliers as well as consumer preferences in order to contribute to development. We applied two surveys: The first one was applied to florist and the second was applied to potential consumers. Through descriptive statistics we characterized product demand. The main results revealed the existence of price’s variability for the same kind of flower sold in different flower-shop. The reasons of these were the quality difference of the product, market segmentation and information asymmetries. The cemetery florist sellers have the main purchase frequency to the providers, but low volume. Therefore they are forced to deal with local intermediaries while commercial florists deal directly with producers in the region. The sales peaks are explained for certain key day during the year. The main attribute perceived by flower’s consumers is the price, so the demand is very elastic. This research will provide information to improve the make decisions floriculture producers and traders.
format Article
author Cordomí, Mariana Delgado
Perez, Gonzalo Antonio
Talassino, Mauricio Rodrigo
author_facet Cordomí, Mariana Delgado
Perez, Gonzalo Antonio
Talassino, Mauricio Rodrigo
author_sort Cordomí, Mariana Delgado
title La demanda de flores de corte: Generación de datos e investigación de mercado
title_short La demanda de flores de corte: Generación de datos e investigación de mercado
title_full La demanda de flores de corte: Generación de datos e investigación de mercado
title_fullStr La demanda de flores de corte: Generación de datos e investigación de mercado
title_full_unstemmed La demanda de flores de corte: Generación de datos e investigación de mercado
title_sort la demanda de flores de corte: generación de datos e investigación de mercado
publisher Carlos Pereyra
publishDate 2021
url https://ridunt.unt.edu.ar/handle/123456789/84
work_keys_str_mv AT cordomimarianadelgado lademandadefloresdecortegeneraciondedatoseinvestigaciondemercado
AT perezgonzaloantonio lademandadefloresdecortegeneraciondedatoseinvestigaciondemercado
AT talassinomauriciorodrigo lademandadefloresdecortegeneraciondedatoseinvestigaciondemercado
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