Influences and effects of subliminal advertising in consumption decision

Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económica. Departamento de Administración; Argentina.

Detalles Bibliográficos
Autor principal: Tañski, Nilda Catalina
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2021
Materias:
Advertising
Consumption
Subliminal
Changes
Acceso en línea:https://hdl.handle.net/20.500.12219/4809
Aporte de:
Repositorio Institucional Digital de la UNaM (RIDUNAM) de Universidad Nacional de Misiones
id I77-R195-20.500.12219-4809
record_format dspace
spelling I77-R195-20.500.12219-48092023-10-24T22:05:49Z Influences and effects of subliminal advertising in consumption decision Tañski, Nilda Catalina Advertising Consumption Subliminal Changes Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económica. Departamento de Administración; Argentina. One of the main factors that impact on consumption is advertising. Varied perceptions take place in consumers, which are constantly varying. Not all receive the same message in the same way, and some perceive the same, giving them more importance than others. For this research, this study was carried out in the city of Posadas (Province of Misiones -Argentina) to determine if the behaviour of managers, religious leaders, journalists and politician consumer segments, go through or do not go through mental processes, as influenced by communication strategies, to perceive the different trade market offers and to become consumers. The economic weight of advertising, in these latter times, has reached great proportions, and produces very quick, and spectacular effects. While products multiply and hundreds of new ones appear, the means also become prolific. Adding to this the great social changes, it is easy to understand the complex task of advertisers in the modern world. Technologically satellites, (communications via Internet), have been the most important communicational revolution of the end of the last century. The future of advertising will not only be bound to its own creative capacity, but to the speed and certainty with which they adapt themselves to the new means, many of which still do not exist. Not only will the new means be challenging, but also the new products, many which have not yet even been designed, nor thought of, will arise as demands of new and unheard of societies, of which the consumer becomes the leading character. 2021-11-17 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/4809 eng info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/622/662 info:eu-repo/semantics/openAccess application/pdf application/pdf 164 KB Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
institution Universidad Nacional de Misiones
institution_str I-77
repository_str R-195
collection Repositorio Institucional Digital de la UNaM (RIDUNAM)
language Inglés
topic Advertising
Consumption
Subliminal
Changes
spellingShingle Advertising
Consumption
Subliminal
Changes
Tañski, Nilda Catalina
Influences and effects of subliminal advertising in consumption decision
topic_facet Advertising
Consumption
Subliminal
Changes
description Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económica. Departamento de Administración; Argentina.
format Artículo
Artículo
publishedVersion
author Tañski, Nilda Catalina
author_facet Tañski, Nilda Catalina
author_sort Tañski, Nilda Catalina
title Influences and effects of subliminal advertising in consumption decision
title_short Influences and effects of subliminal advertising in consumption decision
title_full Influences and effects of subliminal advertising in consumption decision
title_fullStr Influences and effects of subliminal advertising in consumption decision
title_full_unstemmed Influences and effects of subliminal advertising in consumption decision
title_sort influences and effects of subliminal advertising in consumption decision
publisher Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate 2021
url https://hdl.handle.net/20.500.12219/4809
work_keys_str_mv AT tanskinildacatalina influencesandeffectsofsubliminaladvertisinginconsumptiondecision
_version_ 1809366116433133568

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