Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria

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Fil: Ciribeli, João Paulo. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.

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Autores principales: Ciribeli, João Paulo, Miquelito, Samuel
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2014
Materias:
Market segmentation
Consumer
Psychographic
Marketing
Acceso en línea:https://hdl.handle.net/20.500.12219/4663
Aporte de:
Repositorio Institucional Digital de la UNaM (RIDUNAM) de Universidad Nacional de Misiones
id I77-R195-20.500.12219-4663
record_format dspace
spelling I77-R195-20.500.12219-46632024-09-10T15:47:59Z Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria Ciribeli, João Paulo Miquelito, Samuel Market segmentation Consumer Psychographic Marketing Fil: Ciribeli, João Paulo. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina. Fil: Miquelito, Samuel. Faculdade Governador Ozanam Coelho; Brasil. This article is a theoretical essay that has the overall aim to identify and analyze the most striking features of the criterion of market segmentation through psychographic, and to establish a parallel between behavioral targeting. In terms of methodology, literature review and an exploratory (secondary data) was used. Among the criteria for market segmentation or psychographic it is characterized by three variables: the personality, attitude and lifestyle that are mixed (and somewhat confused) criteria behavioral segmentation. Personality is a set of psychological characteristics that directly influence the way of life. In turn, the attitude is formed from their information and experience, a comprehensive evaluation of all that surrounds it. Since lifestyle is how the person behaves in society, as he/she chooses to spend their time, money, effort, or options. It is also noted that the variables: personality, attitude and lifestyle can (to some extent) be adopted both in behavioral targeting and the psychographic, what differences them is the perspective adopted by the investigator or manager. Psychographic segmentation is affective, and when it is associated with otherv targeting criteria (geographic, behavioral, demographic, etc.), becomes an important tool for the correct implementation of the marketing mix (price, place, promotion and product) with the public - objective, i.e., it allows the company to position more consistently one’s producto in the market. 2014-12-19 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/4663 eng info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/544/412 info:eu-repo/semantics/openAccess application/pdf application/pdf 138 KB Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
institution Universidad Nacional de Misiones
institution_str I-77
repository_str R-195
collection Repositorio Institucional Digital de la UNaM (RIDUNAM)
language Inglés
topic Market segmentation
Consumer
Psychographic
Marketing
spellingShingle Market segmentation
Consumer
Psychographic
Marketing
Ciribeli, João Paulo
Miquelito, Samuel
Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria
topic_facet Market segmentation
Consumer
Psychographic
Marketing
description Fil: Ciribeli, João Paulo. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina.
format Artículo
Artículo
publishedVersion
author Ciribeli, João Paulo
Miquelito, Samuel
author_facet Ciribeli, João Paulo
Miquelito, Samuel
author_sort Ciribeli, João Paulo
title Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria
title_short Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria
title_full Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria
title_fullStr Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria
title_full_unstemmed Market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria
title_sort market segmentation by psychographic criterio : an essay on the main psychographic theoretical approaches and its relationship with performance criteria
publisher Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate 2014
url https://hdl.handle.net/20.500.12219/4663
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AT miquelitosamuel marketsegmentationbypsychographiccriterioanessayonthemainpsychographictheoreticalapproachesanditsrelationshipwithperformancecriteria
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