Artisanal type clothing : challenges and opportunities in its commercialization

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Fil: Ramón Rodríguez, Cindy Mireya. Technological University of the Mixteca. Master in Business Administration; México.

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Autores principales: Ramón Rodríguez, Cindy Mireya, Paz Calderón, Yannet, Reyes García, Martin, Espinosa Espíndola, Mónica Teresa
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2018
Materias:
Artisanal clothing
Commercialization
Offer
Customer service
Variety of products
Acceso en línea:https://hdl.handle.net/20.500.12219/4065
Aporte de:
Repositorio Institucional Digital de la UNaM (RIDUNAM) de Universidad Nacional de Misiones
id I77-R195-20.500.12219-4065
record_format dspace
spelling I77-R195-20.500.12219-40652023-10-21T20:24:14Z Artisanal type clothing : challenges and opportunities in its commercialization Ramón Rodríguez, Cindy Mireya Paz Calderón, Yannet Reyes García, Martin Espinosa Espíndola, Mónica Teresa Artisanal clothing Commercialization Offer Customer service Variety of products Fil: Ramón Rodríguez, Cindy Mireya. Technological University of the Mixteca. Master in Business Administration; México. Fil: Paz Calderón, Yannet. Technological University of the Mixteca. Institute of Social Sciences and Humanities; México. Fil: Reyes García, Martin. Technological University of the Mixteca. Institute of Social Sciences and Humanities; México. Fil: Espinosa Espíndola, Mónica Teresa. University of the Mixteca. Institute of Social Sciences and Humanities; México. The sector dedicated to the commercialization of artisanal clothing has faced new opportunities for growth caused by cultural dissemination, incursion of the design and increase in fashion, which has given rise to the emergence of new companies dedicated to the offer of these products, however, in some cases within this economic units there is an ignorance in administrative knowledge which represent a disadvantage to face a competitive market. The present investigation has as objective to make a study of the conditions of the supply of clothes of artisan type in La Heroica Ciudad de Huajuapan de León, Oaxaca, México for this purpose were interviewed marketers artisanal clothing type business owners, the information collected was about the attention to the customer, the variety of products, and marketing, based on this it was able to identify that businesses have different areas of opportunity, that can boost sales of companies that marketed artisanal clothing type in this city. 2018-02-07 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/4065 eng info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/281/97 info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/issue/view/14 info:eu-repo/semantics/openAccess application/pdf application/pdf 334 KB Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
institution Universidad Nacional de Misiones
institution_str I-77
repository_str R-195
collection Repositorio Institucional Digital de la UNaM (RIDUNAM)
language Inglés
topic Artisanal clothing
Commercialization
Offer
Customer service
Variety of products
spellingShingle Artisanal clothing
Commercialization
Offer
Customer service
Variety of products
Ramón Rodríguez, Cindy Mireya
Paz Calderón, Yannet
Reyes García, Martin
Espinosa Espíndola, Mónica Teresa
Artisanal type clothing : challenges and opportunities in its commercialization
topic_facet Artisanal clothing
Commercialization
Offer
Customer service
Variety of products
description Fil: Ramón Rodríguez, Cindy Mireya. Technological University of the Mixteca. Master in Business Administration; México.
format Artículo
Artículo
publishedVersion
author Ramón Rodríguez, Cindy Mireya
Paz Calderón, Yannet
Reyes García, Martin
Espinosa Espíndola, Mónica Teresa
author_facet Ramón Rodríguez, Cindy Mireya
Paz Calderón, Yannet
Reyes García, Martin
Espinosa Espíndola, Mónica Teresa
author_sort Ramón Rodríguez, Cindy Mireya
title Artisanal type clothing : challenges and opportunities in its commercialization
title_short Artisanal type clothing : challenges and opportunities in its commercialization
title_full Artisanal type clothing : challenges and opportunities in its commercialization
title_fullStr Artisanal type clothing : challenges and opportunities in its commercialization
title_full_unstemmed Artisanal type clothing : challenges and opportunities in its commercialization
title_sort artisanal type clothing : challenges and opportunities in its commercialization
publisher Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate 2018
url https://hdl.handle.net/20.500.12219/4065
work_keys_str_mv AT ramonrodriguezcindymireya artisanaltypeclothingchallengesandopportunitiesinitscommercialization
AT pazcalderonyannet artisanaltypeclothingchallengesandopportunitiesinitscommercialization
AT reyesgarciamartin artisanaltypeclothingchallengesandopportunitiesinitscommercialization
AT espinosaespindolamonicateresa artisanaltypeclothingchallengesandopportunitiesinitscommercialization
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