Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico

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Fil: Urcádiz Cázares, Francisco Javier. Instituto Tecnológico Nacional de México; México.

Detalles Bibliográficos
Autores principales: Urcádiz Cázares, Francisco Javier, Monroy Ceseña, Mauro Alejandro
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2021
Materias:
Service
Quality
Hotel
Nominal variable
Likert scale
Acceso en línea:https://hdl.handle.net/20.500.12219/3591
Aporte de:
Repositorio Institucional Digital de la UNaM (RIDUNAM) de Universidad Nacional de Misiones
id I77-R195-20.500.12219-3591
record_format dspace
spelling I77-R195-20.500.12219-35912023-10-21T20:09:10Z Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico Urcádiz Cázares, Francisco Javier Monroy Ceseña, Mauro Alejandro Service Quality Hotel Nominal variable Likert scale Fil: Urcádiz Cázares, Francisco Javier. Instituto Tecnológico Nacional de México; México. Fil: Monroy Ceseña, Mauro Alejandro. Universidad Autónoma de Baja California Sur; México. Service quality is commonly measured with instruments that use the Likert scale corresponding to a qualitative variable (ordinal or nominal) that in turn is associated with a quantitative one (discrete or continuous) as an approximate to be able to carry out operations and comparisons, which has generated controversy over the statistical management and data interpretation. However, it is possible to perform an analysis based only on the nominal scale leaving aside the typical numerical scale. In this work, the measurement and comparison of the quality of the service in a hotel are proposed using two different assessment scales: numerical-interval and nominal. The perception of the quality of the hotel service was measured during three holiday seasons and was contrasted using nonparametric hypothesis tests to observe significant changes when it is valued with a numerical and nominal interval scale. The results show that the quality of the service between holiday seasons contrasts according to the type of stopover. The nominal scale revealed information that the numerical interval could not show, providing some advantages for service quality assessment. 2021-09-29 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/3591 eng info:eu-repo/semantics/altIdentifier/doi/https://doi.org/10.36995/j.visiondefuturo.2022.26.02.005.en info:eu-repo/semantics/altIdentifier/urn/https://revistacientifica.fce.unam.edu.ar/index.php/visiondefuturo/article/view/522/751 info:eu-repo/semantics/openAccess application/pdf application/pdf 732 KB Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
institution Universidad Nacional de Misiones
institution_str I-77
repository_str R-195
collection Repositorio Institucional Digital de la UNaM (RIDUNAM)
language Inglés
topic Service
Quality
Hotel
Nominal variable
Likert scale
spellingShingle Service
Quality
Hotel
Nominal variable
Likert scale
Urcádiz Cázares, Francisco Javier
Monroy Ceseña, Mauro Alejandro
Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico
topic_facet Service
Quality
Hotel
Nominal variable
Likert scale
description Fil: Urcádiz Cázares, Francisco Javier. Instituto Tecnológico Nacional de México; México.
format Artículo
Artículo
publishedVersion
author Urcádiz Cázares, Francisco Javier
Monroy Ceseña, Mauro Alejandro
author_facet Urcádiz Cázares, Francisco Javier
Monroy Ceseña, Mauro Alejandro
author_sort Urcádiz Cázares, Francisco Javier
title Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico
title_short Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico
title_full Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico
title_fullStr Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico
title_full_unstemmed Nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, Mexico
title_sort nominal scale as alternative service quality evaluation : study case of hacienda bugambilias hotel, mexico
publisher Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate 2021
url https://hdl.handle.net/20.500.12219/3591
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AT monroycesenamauroalejandro nominalscaleasalternativeservicequalityevaluationstudycaseofhaciendabugambiliashotelmexico
_version_ 1809365885905797120

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