The Populist Body in the Age of Social Media: A Comparative Study of Populist and Non-Populist Representation

Fil: Casullo, María Esperanza. Universidad Nacional de Río Negro. Río Negro; Argentina.

Guardado en:
Detalles Bibliográficos
Autores principales: Casullo, María Esperanza, Colalongo, Rodolfo E.
Lenguaje:Inglés
Publicado: SAGE 2022
Materias:
Ciencias Sociales
populismo
social media
cuerpo
Acceso en línea:http://rid.unrn.edu.ar/handle/20.500.12049/10129
https://doi.org/10.1177/07255136221139913
Aporte de:
Repositorio Institucional Digital de la Universidad Nacional de Río Negro (UNRN) de Universidad Nacional de Río Negro
id I65-R171-20.500.12049-10129
record_format dspace
spelling I65-R171-20.500.12049-101292025-10-24T14:12:11Z application/pdf info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-sa/4.0/ 2022 Fil: Casullo, María Esperanza. Universidad Nacional de Río Negro. Río Negro; Argentina. Fil: Colalongo, Rodolfo E. Universidad Externado de Colombia, Facultad de Finanzas, Gobierno y Relaciones Internacionales. Colombia The Populist Body in the Age of Social Media: A Comparative Study of Populist and Non-Populist Representation Casullo, María Esperanza Colalongo, Rodolfo E. Ciencias Sociales populismo social media cuerpo Ciencias Sociales Populist representation is the process by which a body or set of bodies become the signifier of a powerful act of political transgression of the social order. We call this specific type of representative linkage ‘synecdochal representation’. In it, the leader’s body performs three key functions: it mirrors certain popular traits that are characterized as ‘low’, it displays marks of exceptionality, and it appropriates symbols of institutional power. These tasks are performed through particular ways of acting, dressing, talking, eating, and the like, in public. Social media has become a key locus for bodily self-presentation because it is used to create the appearance of intimacy and spontaneity through the distribution of ‘candid’ pictures and videos. This paper will analyze how the self-presentation of populist and non-populist leaders are established through Twitter, what images they choose to disseminate, and how they are re-signified by the audience. To do so, we will focus on the two Latin American politicians: Cristina Fernández (with a populist style) and Mauricio Macri (with a technocratic one). true Populist representation is the process by which a body or set of bodies become the signifier of a powerful act of political transgression of the social order. We call this specific type of representative linkage ‘synecdochal representation’. In it, the leader’s body performs three key functions: it mirrors certain popular traits that are characterized as ‘low’, it displays marks of exceptionality, and it appropriates symbols of institutional power. These tasks are performed through particular ways of acting, dressing, talking, eating, and the like, in public. Social media has become a key locus for bodily self-presentation because it is used to create the appearance of intimacy and spontaneity through the distribution of ‘candid’ pictures and videos. This paper will analyze how the self-presentation of populist and non-populist leaders are established through Twitter, what images they choose to disseminate, and how they are re-signified by the audience. To do so, we will focus on the two Latin American politicians: Cristina Fernández (with a populist style) and Mauricio Macri (with a technocratic one). Casullo, M. E., & Colalongo, R. E. (2022). The populist body in the age of social media: A comparative study of populist and non-populist representation. Thesis Eleven, 173(1), 62–81 0725-5136 1461-7455 http://rid.unrn.edu.ar/handle/20.500.12049/10129 https://doi.org/10.1177/07255136221139913 en https://journals.sagepub.com/home/THE 173 (1) Thesis Eleven SAGE
institution Universidad Nacional de Río Negro
institution_str I-65
repository_str R-171
collection Repositorio Institucional Digital de la Universidad Nacional de Río Negro (UNRN)
language Inglés
orig_language_str_mv en
topic Ciencias Sociales
populismo
social media
cuerpo
Ciencias Sociales
spellingShingle Ciencias Sociales
populismo
social media
cuerpo
Ciencias Sociales
Casullo, María Esperanza
Colalongo, Rodolfo E.
The Populist Body in the Age of Social Media: A Comparative Study of Populist and Non-Populist Representation
topic_facet Ciencias Sociales
populismo
social media
cuerpo
Ciencias Sociales
description Fil: Casullo, María Esperanza. Universidad Nacional de Río Negro. Río Negro; Argentina.
author Casullo, María Esperanza
Colalongo, Rodolfo E.
author_facet Casullo, María Esperanza
Colalongo, Rodolfo E.
author_sort Casullo, María Esperanza
title The Populist Body in the Age of Social Media: A Comparative Study of Populist and Non-Populist Representation
title_short The Populist Body in the Age of Social Media: A Comparative Study of Populist and Non-Populist Representation
title_full The Populist Body in the Age of Social Media: A Comparative Study of Populist and Non-Populist Representation
title_fullStr The Populist Body in the Age of Social Media: A Comparative Study of Populist and Non-Populist Representation
title_full_unstemmed The Populist Body in the Age of Social Media: A Comparative Study of Populist and Non-Populist Representation
title_sort populist body in the age of social media: a comparative study of populist and non-populist representation
publisher SAGE
publishDate 2022
url http://rid.unrn.edu.ar/handle/20.500.12049/10129
https://doi.org/10.1177/07255136221139913
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