Mate, an Argentinian icon used to promote cigarettes

Fil: Arnaudo, MB. Centro de Estudios de Estado y Sociedad. Buenos Aires; Argentina

Detalles Bibliográficos
Autores principales: Arnaudo, Belén, Elicabe, Emilia, Moodie, Crawford, Alexandrou, Georgia, Mejía, Raúl M
Formato: Artículo
Lenguaje:en_US
Publicado: 2024
Materias:
Argentina
Cigarette Smoking
Tobacco Products
Ilex paraguariensis
Acceso en línea:http://repositorio.cedes.org/handle/123456789/4774
https://doi.org/10.1136/tc-2024-058605
Aporte de:
Respositorio Digital CRIS del CEDES - Centro de Estudios de Estado y Sociedad de Centro de Estudios de Estado y Sociedad (CEDES)
id I61-R167-123456789-4774
record_format dspace
spelling I61-R167-123456789-47742025-01-14T14:25:09Z Mate, an Argentinian icon used to promote cigarettes Arnaudo, Belén Elicabe, Emilia Moodie, Crawford Alexandrou, Georgia Mejía, Raúl M Argentina Cigarette Smoking Tobacco Products Ilex paraguariensis Fil: Arnaudo, MB. Centro de Estudios de Estado y Sociedad. Buenos Aires; Argentina Fil: Elicabe, E. Centro de Estudios de Estado y Sociedad. Buenos Aires; Argentina Fil: Moodie, C. Institute of Social Marketing and Health, University of Stirling, Stirling; UK Fil: Alexandrou, G. Institute of Social Marketing and Health, University of Stirling, Stirling; UK Fil: Mejía, R. Centro de Estudios de Estado y Sociedad. Buenos Aires; Argentina One of the marketing strategies the tobacco industry deploys is the use of culturally significant symbols, practices and values to promote its products.1 2 Between October and November 2023, Marlboro launched a promotion in Argentina related to the caffeine-rich infused herbal drink mate, a deep-rooted tradition among Argentines. The promotion was identified in a convenience store in Buenos Aires during routine monitoring of tobacco products. With the purchase of a pack of Marlboro Crafted cigarettes and an additional payment of 1000 Argentine pesos (US$2.81), the customer receives a mate and bombilla, that is, the container and straw needed to drink the infusion with the same name (see figure 1). Notably, the standalone price of the same mate and bombilla online was 6000 pesos (US$16.86), making this promotion a considerable value proposition. 2024-04-25T00:10:57Z 2024-04-25T00:10:57Z 2024-04-16 Artículo Arnaudo MB, Elicabe E, Moodie C, et al. Mate, an Argentinian icon used to promote cigarettes. Tobacco Control Published Online First: 16 April 2024. doi: 10.1136/tc-2024-058605 http://repositorio.cedes.org/handle/123456789/4774 https://doi.org/10.1136/tc-2024-058605 en_US
institution Centro de Estudios de Estado y Sociedad (CEDES)
institution_str I-61
repository_str R-167
collection Respositorio Digital CRIS del CEDES - Centro de Estudios de Estado y Sociedad
language en_US
topic Argentina
Cigarette Smoking
Tobacco Products
Ilex paraguariensis
spellingShingle Argentina
Cigarette Smoking
Tobacco Products
Ilex paraguariensis
Arnaudo, Belén
Elicabe, Emilia
Moodie, Crawford
Alexandrou, Georgia
Mejía, Raúl M
Mate, an Argentinian icon used to promote cigarettes
topic_facet Argentina
Cigarette Smoking
Tobacco Products
Ilex paraguariensis
description Fil: Arnaudo, MB. Centro de Estudios de Estado y Sociedad. Buenos Aires; Argentina
format Artículo
author Arnaudo, Belén
Elicabe, Emilia
Moodie, Crawford
Alexandrou, Georgia
Mejía, Raúl M
author_facet Arnaudo, Belén
Elicabe, Emilia
Moodie, Crawford
Alexandrou, Georgia
Mejía, Raúl M
author_sort Arnaudo, Belén
title Mate, an Argentinian icon used to promote cigarettes
title_short Mate, an Argentinian icon used to promote cigarettes
title_full Mate, an Argentinian icon used to promote cigarettes
title_fullStr Mate, an Argentinian icon used to promote cigarettes
title_full_unstemmed Mate, an Argentinian icon used to promote cigarettes
title_sort mate, an argentinian icon used to promote cigarettes
publishDate 2024
url http://repositorio.cedes.org/handle/123456789/4774
https://doi.org/10.1136/tc-2024-058605
work_keys_str_mv AT arnaudobelen mateanargentinianiconusedtopromotecigarettes
AT elicabeemilia mateanargentinianiconusedtopromotecigarettes
AT moodiecrawford mateanargentinianiconusedtopromotecigarettes
AT alexandrougeorgia mateanargentinianiconusedtopromotecigarettes
AT mejiaraulm mateanargentinianiconusedtopromotecigarettes
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