Persuasive propaganda during the 2015 Argentine Ballotage

We study a propaganda campaign sponsored by the Argentine government against the main political challenger in the days preceding the 2015 runoff presidential election. Subjects in the treatment group watched an “ad” that had been aired during soccer transmissions as part of this campaign. They were...

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Detalles Bibliográficos
Autores principales: Galiani, Sebastián, Schargrodsky, Ernesto
Formato: Artículo
Lenguaje:Inglés
Publicado: 2025
Materias:
Propaganda
Elecciones
Elections
Persuasión
Persuasion
Publicidad televisada
Television advertising
Acceso en línea:https://repositorio.utdt.edu/handle/20.500.13098/13356
Aporte de:
Repositorio Digital Universidad Torcuato Di Tella de Universidad Torcuato Di Tella
id I57-R163-20.500.13098-13356
record_format dspace
spelling I57-R163-20.500.13098-133562025-04-07T23:58:54Z Persuasive propaganda during the 2015 Argentine Ballotage Galiani, Sebastián Schargrodsky, Ernesto Propaganda Elecciones Elections Persuasión Persuasion Publicidad televisada Television advertising We study a propaganda campaign sponsored by the Argentine government against the main political challenger in the days preceding the 2015 runoff presidential election. Subjects in the treatment group watched an “ad” that had been aired during soccer transmissions as part of this campaign. They were then asked about their vote intentions. Relative to subjects in the control group, their declared preference for the challenger drops by 6.5 percentage points for a persuasion rate of 11.2%. We find no effects of the three types of defenses employed by the challenger (a positive message unrelated to the “ad”, a reply to the accusations in the “ad”, and a counter-attack). The propaganda effect is driven by women. 2025-04-03T22:52:32Z 2021-11-23 info:eu-repo/semantics/article https://repositorio.utdt.edu/handle/20.500.13098/13356 eng Journal of Comparative Economics (2021), Vol. 49 (4), pp. 885-1108. info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/4.0/deed.es pp. 885-900 application/pdf application/pdf application/ stata application/pdf
institution Universidad Torcuato Di Tella
institution_str I-57
repository_str R-163
collection Repositorio Digital Universidad Torcuato Di Tella
language Inglés
orig_language_str_mv eng
topic Propaganda
Elecciones
Elections
Persuasión
Persuasion
Publicidad televisada
Television advertising
spellingShingle Propaganda
Elecciones
Elections
Persuasión
Persuasion
Publicidad televisada
Television advertising
Galiani, Sebastián
Schargrodsky, Ernesto
Persuasive propaganda during the 2015 Argentine Ballotage
topic_facet Propaganda
Elecciones
Elections
Persuasión
Persuasion
Publicidad televisada
Television advertising
description We study a propaganda campaign sponsored by the Argentine government against the main political challenger in the days preceding the 2015 runoff presidential election. Subjects in the treatment group watched an “ad” that had been aired during soccer transmissions as part of this campaign. They were then asked about their vote intentions. Relative to subjects in the control group, their declared preference for the challenger drops by 6.5 percentage points for a persuasion rate of 11.2%. We find no effects of the three types of defenses employed by the challenger (a positive message unrelated to the “ad”, a reply to the accusations in the “ad”, and a counter-attack). The propaganda effect is driven by women.
format Artículo
author Galiani, Sebastián
Schargrodsky, Ernesto
author_facet Galiani, Sebastián
Schargrodsky, Ernesto
author_sort Galiani, Sebastián
title Persuasive propaganda during the 2015 Argentine Ballotage
title_short Persuasive propaganda during the 2015 Argentine Ballotage
title_full Persuasive propaganda during the 2015 Argentine Ballotage
title_fullStr Persuasive propaganda during the 2015 Argentine Ballotage
title_full_unstemmed Persuasive propaganda during the 2015 Argentine Ballotage
title_sort persuasive propaganda during the 2015 argentine ballotage
publishDate 2025
url https://repositorio.utdt.edu/handle/20.500.13098/13356
work_keys_str_mv AT galianisebastian persuasivepropagandaduringthe2015argentineballotage
AT schargrodskyernesto persuasivepropagandaduringthe2015argentineballotage
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