Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina
The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine oft...
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Humanities and Social Sciences Communications (Humanit Soc Sci Commun) ISSN 2662-9992 (online)
2023
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| Acceso en línea: | https://repositorio.utdt.edu/handle/20.500.13098/12034 https://doi.org/10.1057/s41599-023-02067-1 |
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I57-R163-20.500.13098-120342023-09-21T07:00:18Z Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina Fumagalli, Elena Krick, Candelaria Belén Dolmatzian, Marina Belén del Negro, Julieta Edith Navajas, Joaquin Health System Vaccine adoption Resistance to vaccine adoption Real and perceived barriers Vaccination campaign The COVID-19 pandemic underscored the significance of overcoming vaccine adoption resistance and addressing real and perceived barriers for efficient vaccination campaigns. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait. Este artículo se encuentra publicado en Humanities and Social Sciences Communications | (2023) 10:579 2023-09-20T10:50:07Z 2023-09-20T10:50:07Z 2023 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://repositorio.utdt.edu/handle/20.500.13098/12034 https://doi.org/10.1057/s41599-023-02067-1 eng Humanit Soc Sci Commun 10, 579 (2023). info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-sa/2.5/ar/ 10 p. application/pdf application/pdf Humanities and Social Sciences Communications (Humanit Soc Sci Commun) ISSN 2662-9992 (online) |
| institution |
Universidad Torcuato Di Tella |
| institution_str |
I-57 |
| repository_str |
R-163 |
| collection |
Repositorio Digital Universidad Torcuato Di Tella |
| language |
Inglés |
| orig_language_str_mv |
eng |
| topic |
Health System Vaccine adoption Resistance to vaccine adoption Real and perceived barriers Vaccination campaign |
| spellingShingle |
Health System Vaccine adoption Resistance to vaccine adoption Real and perceived barriers Vaccination campaign Fumagalli, Elena Krick, Candelaria Belén Dolmatzian, Marina Belén del Negro, Julieta Edith Navajas, Joaquin Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
| topic_facet |
Health System Vaccine adoption Resistance to vaccine adoption Real and perceived barriers Vaccination campaign |
| description |
The COVID-19 pandemic underscored the significance of overcoming vaccine adoption
resistance and addressing real and perceived barriers for efficient vaccination campaigns.
One major problem faced by health systems around the world was that people’s preferences
for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed
appointments to receive their preferred brand. Therefore, in the event of another pandemic, it
is important to know which factors influence preferences for specific vaccine brands. Previous
literature showed that consumers choose products that are congruent with their self-concept,
which includes their political affiliation. Given that the discourse around vaccine brands has
been strongly politicized during the pandemic, in our work, we test whether partisanship
influences preferences for COVID-19 vaccine brands. To test this, we collected survey data
from Argentina (N = 432), a country with a clear bi-partisan structure and where a variety of
vaccine brands were administered, both from Western and Eastern laboratories. We found
that supporters of the ruling party, which had strong ties with Eastern countries such as
Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and
safer than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the
opposition. Our results also showed that supporters of the opposing party were more likely to
wish to hypothetically switch vaccines, to delay their appointment in case of not receiving
their preferred brand, and to disapprove of their local vaccination campaign. Our results
demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality
and vaccination campaign effectiveness. We anticipate that our results can inform public
policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation
is a measurable and predictable consumer trait. |
| format |
Artículo publishedVersion |
| author |
Fumagalli, Elena Krick, Candelaria Belén Dolmatzian, Marina Belén del Negro, Julieta Edith Navajas, Joaquin |
| author_facet |
Fumagalli, Elena Krick, Candelaria Belén Dolmatzian, Marina Belén del Negro, Julieta Edith Navajas, Joaquin |
| author_sort |
Fumagalli, Elena |
| title |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
| title_short |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
| title_full |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
| title_fullStr |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
| title_full_unstemmed |
Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina |
| title_sort |
partisanship predicts covid-19 vaccine brand preference: the case of argentina |
| publisher |
Humanities and Social Sciences Communications (Humanit Soc Sci Commun) ISSN 2662-9992 (online) |
| publishDate |
2023 |
| url |
https://repositorio.utdt.edu/handle/20.500.13098/12034 https://doi.org/10.1057/s41599-023-02067-1 |
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| _version_ |
1808040607283675136 |