Partisanship Predicts COVID-19 Vaccine Brand Preference: The Insightful Case of Argentina
The COVID-19 pandemic highlighted the importance of not only diminishing the resistance to vaccine adoption in general, but also to reduce both real and perceived barriers to a swift vaccination campaign. One major problem faced by health systems around the world was that people’s preferences for a...
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2023
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| Acceso en línea: | https://repositorio.utdt.edu/handle/20.500.13098/11846 https://doi.org/10.2139/ssrn.4292235 https://dx.doi.org/10.2139/ssrn.4292235 |
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I57-R163-20.500.13098-118462023-07-28T15:50:47Z Partisanship Predicts COVID-19 Vaccine Brand Preference: The Insightful Case of Argentina Fumagalli, Elena Navajas, Joaquín Krick, Candelaria B. Dolmatzian, Marina B. Del Negro, Julieta Health System Vaccine adoption Resistance to vaccine adoption Real and perceived barriers Vaccination campaign Covid-19 The COVID-19 pandemic highlighted the importance of not only diminishing the resistance to vaccine adoption in general, but also to reduce both real and perceived barriers to a swift vaccination campaign. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bipartisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safe than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait. Este artículo se encuentra publicado en SSRN 4292235. 2023-05-31T16:56:25Z 2023-05-31T16:56:25Z 2022 info:eu-repo/semantics/preprint info:eu-repo/semantics/submittedVersion https://repositorio.utdt.edu/handle/20.500.13098/11846 https://doi.org/10.2139/ssrn.4292235 https://dx.doi.org/10.2139/ssrn.4292235 eng info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-sa/2.5/ar/ 32 p. application/pdf application/pdf Argentina |
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Universidad Torcuato Di Tella |
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I-57 |
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R-163 |
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Repositorio Digital Universidad Torcuato Di Tella |
| language |
Inglés |
| orig_language_str_mv |
eng |
| topic |
Health System Vaccine adoption Resistance to vaccine adoption Real and perceived barriers Vaccination campaign Covid-19 |
| spellingShingle |
Health System Vaccine adoption Resistance to vaccine adoption Real and perceived barriers Vaccination campaign Covid-19 Fumagalli, Elena Navajas, Joaquín Krick, Candelaria B. Dolmatzian, Marina B. Del Negro, Julieta Partisanship Predicts COVID-19 Vaccine Brand Preference: The Insightful Case of Argentina |
| topic_facet |
Health System Vaccine adoption Resistance to vaccine adoption Real and perceived barriers Vaccination campaign Covid-19 |
| description |
The COVID-19 pandemic highlighted the importance of not only diminishing the resistance to vaccine adoption in general, but also to reduce both real and perceived barriers to a swift vaccination campaign. One major problem faced by health systems around the world was that people’s preferences for a specific brand of vaccine often delayed vaccination efforts as people canceled or delayed appointments to receive their preferred brand. Therefore, in the event of another pandemic, it is important to know which factors influence preferences for specific vaccine brands. Previous literature showed that consumers choose products that are congruent with their self-concept, which includes their political affiliation. Given that the discourse around vaccine brands has been strongly politicized during the pandemic, in our work, we test whether partisanship influences preferences for COVID-19 vaccine brands. To test this, we collected survey data from Argentina (N = 432), a country with a clear bipartisan structure and where a variety of vaccine brands were administered, both from Western and Eastern laboratories. We found that supporters of the ruling party, which had strong ties with Eastern countries such as Russia and China, perceived Eastern vaccine brands (e.g., Sputnik V) to be more effective and safe than Western ones (e.g., Pfizer) whereas the contrary was true for supporters of the opposition. Our results also showed that supporters of the opposing party were more likely to wish to hypothetically switch vaccines, to delay their appointment in case of not receiving their preferred brand, and to disapprove of their local vaccination campaign. Our results demonstrate that political party affiliation biases perceptions of both vaccine brands’ quality and vaccination campaign effectiveness. We anticipate that our results can inform public policy strategies when it comes to an efficient vaccine supply allocation, as political affiliation is a measurable and predictable consumer trait. |
| format |
info:eu-repo/semantics/preprint submittedVersion |
| author |
Fumagalli, Elena Navajas, Joaquín Krick, Candelaria B. Dolmatzian, Marina B. Del Negro, Julieta |
| author_facet |
Fumagalli, Elena Navajas, Joaquín Krick, Candelaria B. Dolmatzian, Marina B. Del Negro, Julieta |
| author_sort |
Fumagalli, Elena |
| title |
Partisanship Predicts COVID-19 Vaccine Brand Preference: The Insightful Case of Argentina |
| title_short |
Partisanship Predicts COVID-19 Vaccine Brand Preference: The Insightful Case of Argentina |
| title_full |
Partisanship Predicts COVID-19 Vaccine Brand Preference: The Insightful Case of Argentina |
| title_fullStr |
Partisanship Predicts COVID-19 Vaccine Brand Preference: The Insightful Case of Argentina |
| title_full_unstemmed |
Partisanship Predicts COVID-19 Vaccine Brand Preference: The Insightful Case of Argentina |
| title_sort |
partisanship predicts covid-19 vaccine brand preference: the insightful case of argentina |
| publishDate |
2023 |
| url |
https://repositorio.utdt.edu/handle/20.500.13098/11846 https://doi.org/10.2139/ssrn.4292235 https://dx.doi.org/10.2139/ssrn.4292235 |
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| _version_ |
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