Difusión cultural : estrategias para la mejora de las herramientas comunicativas digitales de instituciones culturales de la ciudad de Corrientes

The dissemination of the activities carried out in cultural institutions is one of the main axes to convene public to shows that are ojfered in the city of Corrientes. The traditional media cooperate in this regard; but it is imperative now consider the mid resourcesfor ICT, such as social networks...

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Detalles Bibliográficos
Autores principales: Cavalieri, Ana Belén, Godoy Guglielmone, María Viviana
Formato: Documento de conferencia
Lenguaje:Español
Publicado: Universidad Nacional del Nordeste. Facultad de Ciencias Exactas y Naturales y Agrimensura 2022
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Acceso en línea:http://repositorio.unne.edu.ar/handle/123456789/37793
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Sumario:The dissemination of the activities carried out in cultural institutions is one of the main axes to convene public to shows that are ojfered in the city of Corrientes. The traditional media cooperate in this regard; but it is imperative now consider the mid resourcesfor ICT, such as social networks. The use of these has a high degree of penetration in certain sectors, but also leaves a percentage without access to cultural and artistic offerings of the city. Taking into account this problem, this article will investigóte, analyze and propose the use of new communication strategies to improve dissemination and grab a wider range of people aspossible.