Visuality Study of La Libertad Avanza’s 2021 Legislative Campaign
Javier Milei ran for a seat as National Deputy representing the Autonomous City of Buenos Aires in 2021. This election marked current President Javier Milei’s party politics entry, which revealed a series of compositional devices linked to the legitimacy of proximity (Rosanvallon, 2009) that governs...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Universidad Nacional del Nordeste. Facultad de Humanidades
2025
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/nea/article/view/8908 |
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| Sumario: | Javier Milei ran for a seat as National Deputy representing the Autonomous City of Buenos Aires in 2021. This election marked current President Javier Milei’s party politics entry, which revealed a series of compositional devices linked to the legitimacy of proximity (Rosanvallon, 2009) that governs the relationship between the ruling class and the represented society. This study aims to recognize, from an analytical perspective linked to audiovisual aesthetics, the design of the spots and short videos that La Libertad Avanza broadcasted in 2021. The temporal cut encompasses the time periods legally assigned by the National Electoral Chamber for the dissemination of candidacies. We have created a work corpus including 42 observation units and examined their shot typology, staging, and filmic enunciation. These productions’ visual soundtrack have also been analyzed in relation to the representation of the candidate’s corporeality. The results indicate that La Libertad Avanza constructed different modalities regarding the presentation of Milei’s candidacy, linked to various technical composition resources. |
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