Between Applause and Criticism: Analysis of Youtube comments on LGBT+ inclusion in advertising

Advertising, in addition to its commercial function, constitutes a central space for the production and circulation of social representations; it directly influences how values, beliefs, and norms are conceived and reproduced in society. Although it has been criticized for perpetuating stereotypes a...

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Detalles Bibliográficos
Autores principales: Guzmán Zamudio, Juan Carlos, Acosta Rivera, Katia Marlene, Lara Rodríguez, Claudia
Formato: Artículo revista
Lenguaje:Español
Publicado: Universidad Nacional del Nordeste. Facultad de Humanidades 2025
Materias:
Publicidad
Diversidad sexual
Comentarios digitales
Análisis crítico del discurso
Advertising
Sexual diversity
Digital comments
Critical discourse analysis
Acceso en línea:https://revistas.unne.edu.ar/index.php/nea/article/view/8904
Aporte de:
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) de Universidad Nacional del Nordeste

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