Kierkegaard and social networks: two antithetical cases of McLuhan's "cold" communication
In this work, we examine and contrast Kierkegaard’s “indirect communication” and the open communication found on social media as two technologies or communicative media characterized by producing what McLuhan would consider a “cool” effect of deep involvement on the part of the recipient, but with t...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Instituto de Filosofía - Facultad de Humanidades. UNNE
2025
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/nit/article/view/8455 |
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I48-R154-article-84552025-07-22T01:30:43Z Kierkegaard and social networks: two antithetical cases of McLuhan's "cold" communication Kierkegaard y las redes sociales: dos casos antitéticos de la comunicación "fría" de McLuhan Carrillo Canán, Alberto J. L. Navarro, Mariano Loranca, María Bernabé indirect communication social media Kierkegaard McLuhan faith pugnacity comunicación indirecta redes sociales Kierkegaard McLuhan fe pugnacidad In this work, we examine and contrast Kierkegaard’s “indirect communication” and the open communication found on social media as two technologies or communicative media characterized by producing what McLuhan would consider a “cool” effect of deep involvement on the part of the recipient, but with totally different–and indeed opposite–emotional and psychological effects. While indirect communication pushes rational reflection to the limit where it no longer makes sense and only a stunned and overwhelmed recipient remains, standing at the edge of the leap of faith, communication on social media, with its immense real-time flow, excludes reflection from the outset because it almost immediately generates a state of contentiousness in which the irate recipient scatters, seeking objects of compassion, anger, or indignation. En este trabajo examinamos y contrastamos la “comunicación indirecta” de Kierkegaard y la comunicación abierta en las redes sociales como dos tecnologías o medios comunicativos caracterizados por generar lo que McLuhan consideraría un efecto frío de involucramiento profundo del receptor de la comunicación, pero con efectos emotivos y psíquicos totalmente diferentes, de hecho opuestos. Mientras que la comunicación indirecta lleva la reflexión racional al límite en el queesta ya no tiene sentido y solo queda un receptor aislado, aturdido y sobrecogido al borde de dar el salto de la fe, la comunicación en las redes sociales con su flujo inmenso de contenidos en tiempo real excluye de raíz la reflexión porque genera casi de inmediato una pugnacidad donde el receptor iracundo se dispersa buscando objetos de compasión y de ira o indignación. Instituto de Filosofía - Facultad de Humanidades. UNNE 2025-07-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.unne.edu.ar/index.php/nit/article/view/8455 10.30972/nvt.2118455 New Itinerary; Vol. 21 No. 1 (2025); 1-16 Nuevo Itinerario; Vol. 21 Núm. 1 (2025); 1-16 Novo itinerário; v. 21 n. 1 (2025); 1-16 1850-3578 spa https://revistas.unne.edu.ar/index.php/nit/article/view/8455/8035 http://creativecommons.org/licenses/by-nc/4.0 |
| institution |
Universidad Nacional del Nordeste |
| institution_str |
I-48 |
| repository_str |
R-154 |
| container_title_str |
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) |
| language |
Español |
| format |
Artículo revista |
| topic |
indirect communication social media Kierkegaard McLuhan faith pugnacity comunicación indirecta redes sociales Kierkegaard McLuhan fe pugnacidad |
| spellingShingle |
indirect communication social media Kierkegaard McLuhan faith pugnacity comunicación indirecta redes sociales Kierkegaard McLuhan fe pugnacidad Carrillo Canán, Alberto J. L. Navarro, Mariano Loranca, María Bernabé Kierkegaard and social networks: two antithetical cases of McLuhan's "cold" communication |
| topic_facet |
indirect communication social media Kierkegaard McLuhan faith pugnacity comunicación indirecta redes sociales Kierkegaard McLuhan fe pugnacidad |
| author |
Carrillo Canán, Alberto J. L. Navarro, Mariano Loranca, María Bernabé |
| author_facet |
Carrillo Canán, Alberto J. L. Navarro, Mariano Loranca, María Bernabé |
| author_sort |
Carrillo Canán, Alberto J. L. |
| title |
Kierkegaard and social networks: two antithetical cases of McLuhan's "cold" communication |
| title_short |
Kierkegaard and social networks: two antithetical cases of McLuhan's "cold" communication |
| title_full |
Kierkegaard and social networks: two antithetical cases of McLuhan's "cold" communication |
| title_fullStr |
Kierkegaard and social networks: two antithetical cases of McLuhan's "cold" communication |
| title_full_unstemmed |
Kierkegaard and social networks: two antithetical cases of McLuhan's "cold" communication |
| title_sort |
kierkegaard and social networks: two antithetical cases of mcluhan's "cold" communication |
| description |
In this work, we examine and contrast Kierkegaard’s “indirect communication” and the open communication found on social media as two technologies or communicative media characterized by producing what McLuhan would consider a “cool” effect of deep involvement on the part of the recipient, but with totally different–and indeed opposite–emotional and psychological effects. While indirect communication pushes rational reflection to the limit where it no longer makes sense and only a stunned and overwhelmed recipient remains, standing at the edge of the leap of faith, communication on social media, with its immense real-time flow, excludes reflection from the outset because it almost immediately generates a state of contentiousness in which the irate recipient scatters, seeking objects of compassion, anger, or indignation. |
| publisher |
Instituto de Filosofía - Facultad de Humanidades. UNNE |
| publishDate |
2025 |
| url |
https://revistas.unne.edu.ar/index.php/nit/article/view/8455 |
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