Economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship

Food loss and waste is an opportunity for business innovation by taking advantage of food loss through added value. The objective of this research is to validate whether the economic, technical and social conditions exist for theestablishment of a fruit and vegetable-based beverage microenterprise i...

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Autores principales: Moya Solano, Walter, Muñoz Valerio, Wilson, Paniagua Molina, Javier, Solórzano Thompson, Johanna
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE 2025
Materias:
batidos
viabilidad económica
pequeña empresa
bebidas naturales
smoothies
economic feasibility
small business
natural drinks
Acceso en línea:https://revistas.unne.edu.ar/index.php/rfce/article/view/8341
Aporte de:
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) de Universidad Nacional del Nordeste
id I48-R154-article-8341
record_format ojs
spelling I48-R154-article-83412025-06-26T14:33:24Z Economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship Valoración económica del negocio de batidos de frutas y vegetales: caso de un micro emprendimiento Moya Solano, Walter Muñoz Valerio, Wilson Paniagua Molina, Javier Solórzano Thompson, Johanna batidos viabilidad económica pequeña empresa bebidas naturales smoothies economic feasibility small business natural drinks Food loss and waste is an opportunity for business innovation by taking advantage of food loss through added value. The objective of this research is to validate whether the economic, technical and social conditions exist for theestablishment of a fruit and vegetable-based beverage microenterprise in the city of Guápiles, Costa Rica. The methodology for feasibility studies was applied, evaluating potential demand, technical requirements and financialviability over a 10-year horizon. The results indicate that there is acceptance for the implementation of the venture with a source of job generation in the evaluation area. La pérdida y desperdicio de alimentos es una oportunidad para la innovación de negocios al aprovechar la merma de alimentos por medio del valor agregado. El objetivo de esta investigación es validar si existen las condiciones económicas, técnicas y sociales para el establecimiento de un microemprendimiento de bebidas a base de frutas y vegetales en la ciudad de Guápiles, Costa Rica. La metodología para estudios de factibilidad fue aplicada, evaluando la demanda potencial, los requerimientos técnicos y la viabilidad financiera en un horizonte de 10 años. Los resultados indican que existe aceptación para la puesta en marcha del emprendimiento con fuente de generación de trabajo en la zona de evaluación. Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE 2025-06-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/rfce/article/view/8341 10.30972/rfce.3418341 Revista de la Facultad de Ciencias Económicas; Vol. 34 Núm. 1 (2025); 89-105 1668-6365 1668-6357 spa https://revistas.unne.edu.ar/index.php/rfce/article/view/8341/7902 http://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional del Nordeste
institution_str I-48
repository_str R-154
container_title_str Revistas UNNE - Universidad Nacional del Noroeste (UNNE)
language Español
format Artículo revista
topic batidos
viabilidad económica
pequeña empresa
bebidas naturales
smoothies
economic feasibility
small business
natural drinks
spellingShingle batidos
viabilidad económica
pequeña empresa
bebidas naturales
smoothies
economic feasibility
small business
natural drinks
Moya Solano, Walter
Muñoz Valerio, Wilson
Paniagua Molina, Javier
Solórzano Thompson, Johanna
Economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship
topic_facet batidos
viabilidad económica
pequeña empresa
bebidas naturales
smoothies
economic feasibility
small business
natural drinks
author Moya Solano, Walter
Muñoz Valerio, Wilson
Paniagua Molina, Javier
Solórzano Thompson, Johanna
author_facet Moya Solano, Walter
Muñoz Valerio, Wilson
Paniagua Molina, Javier
Solórzano Thompson, Johanna
author_sort Moya Solano, Walter
title Economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship
title_short Economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship
title_full Economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship
title_fullStr Economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship
title_full_unstemmed Economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship
title_sort economic valuation of fruit and vegetable smoothie-type shakes business: case of micro entrepreneurship
description Food loss and waste is an opportunity for business innovation by taking advantage of food loss through added value. The objective of this research is to validate whether the economic, technical and social conditions exist for theestablishment of a fruit and vegetable-based beverage microenterprise in the city of Guápiles, Costa Rica. The methodology for feasibility studies was applied, evaluating potential demand, technical requirements and financialviability over a 10-year horizon. The results indicate that there is acceptance for the implementation of the venture with a source of job generation in the evaluation area.
publisher Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE
publishDate 2025
url https://revistas.unne.edu.ar/index.php/rfce/article/view/8341
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AT munozvaleriowilson economicvaluationoffruitandvegetablesmoothietypeshakesbusinesscaseofmicroentrepreneurship
AT paniaguamolinajavier economicvaluationoffruitandvegetablesmoothietypeshakesbusinesscaseofmicroentrepreneurship
AT solorzanothompsonjohanna economicvaluationoffruitandvegetablesmoothietypeshakesbusinesscaseofmicroentrepreneurship
AT moyasolanowalter valoracioneconomicadelnegociodebatidosdefrutasyvegetalescasodeunmicroemprendimiento
AT munozvaleriowilson valoracioneconomicadelnegociodebatidosdefrutasyvegetalescasodeunmicroemprendimiento
AT paniaguamolinajavier valoracioneconomicadelnegociodebatidosdefrutasyvegetalescasodeunmicroemprendimiento
AT solorzanothompsonjohanna valoracioneconomicadelnegociodebatidosdefrutasyvegetalescasodeunmicroemprendimiento
first_indexed 2025-08-17T05:01:51Z
last_indexed 2025-08-17T05:01:51Z
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