How to enhance the regulation of official advertising in Mexico? International Standards as the foundation for a proposal for improvement
The official advertising in Mexico, ostensibly established for legitimate purposes, has paradoxically evolved into a mechanism fostering mass media control and subservience to governmental interests. This undesirable outcome stems from a regulatory framework that inadvertently promotes malpractices....
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| Formato: | Artículo revista |
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Facultad de Derecho y Ciencias Sociales y Políticas, Universidad Nacional del Nordeste
2024
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| Acceso en línea: | https://revistas.unne.edu.ar/index.php/rcd/article/view/7526 |
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I48-R154-article-75262024-07-12T12:48:53Z How to enhance the regulation of official advertising in Mexico? International Standards as the foundation for a proposal for improvement ¿Cómo mejorar la regulación de la publicidad oficial en México? Los estándares internacionales como bases para una propuesta de mejora Alpuche Quen, Julio Alexis media pluralism censorship media control freedom of expression and democracy pluralismo de medios censura control de medios libertad de expresión y democracia The official advertising in Mexico, ostensibly established for legitimate purposes, has paradoxically evolved into a mechanism fostering mass media control and subservience to governmental interests. This undesirable outcome stems from a regulatory framework that inadvertently promotes malpractices. This article aims to lay the groundwork for a regulatory enhancement proposal by advocating the adoption of international standards as primary instruments. Leveraging their systematic, reliable, and adaptable nature across diverse national contexts, these standards advocate key elements for effective regulation. These include ensuring compelling message content, establishing objective assignment criteria, fostering regulatory autonomy, promoting transparency, enabling administrative and judicial oversight, and incentivizing media pluralism. By embracing these international benchmarks, the proposed regulatory improvements aspire to rectify the current shortcomings and pave the way for a more robust and ethical landscape in official advertising regulation. La publicidad oficial en México, aparentemente establecida con fines legítimos, paradójicamente ha evolucionado hastaconvertirse en un mecanismo que fomenta el control de los medios y la sumisión a los intereses gubernamentales. Este resultadoindeseable surge de un marco regulatorio que inadvertidamente promueve malas prácticas. Este artículo tiene como objetivosentar las bases para una propuesta de mejora regulatoria abogando por la adopción de estándares internacionales como instrumentos primarios. Aprovechando su naturaleza sistemática, confiable y adaptable en diversos contextos nacionales, estos estándares defienden elementos clave para una regulación efectiva. Estos incluyen garantizar un contenido de mensajes convincente, establecer criterios de asignación objetivos, fomentar la autonomía regulatoria, promover la transparencia, permitir la supervisión administrativa y judicial e incentivar el pluralismo de los medios. Al adoptar estos puntos de referencia internacionales, las mejoras regulatorias propuestas aspiran a rectificar las deficiencias actuales y allanar el camino para un panorama más sólido y ético en la regulación de la publicidad oficial. Facultad de Derecho y Ciencias Sociales y Políticas, Universidad Nacional del Nordeste 2024-05-08 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/rcd/article/view/7526 10.30972/rcd.317526 Research Journal of the Faculty of Law and Social and Political Sciences – UNNE; Vol. 3 No. 1 (2024); 1-17 Revista Científica de la Facultad de Derecho y Ciencias Sociales y Políticas; Vol. 3 Núm. 1 (2024); 1-17 2953-4232 spa https://revistas.unne.edu.ar/index.php/rcd/article/view/7526/6939 Derechos de autor 2024 Julio Alexis Alpuche Quen https://creativecommons.org/licenses/by-nc/4.0 |
| institution |
Universidad Nacional del Nordeste |
| institution_str |
I-48 |
| repository_str |
R-154 |
| container_title_str |
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) |
| language |
Español |
| format |
Artículo revista |
| topic |
media pluralism censorship media control freedom of expression and democracy pluralismo de medios censura control de medios libertad de expresión y democracia |
| spellingShingle |
media pluralism censorship media control freedom of expression and democracy pluralismo de medios censura control de medios libertad de expresión y democracia Alpuche Quen, Julio Alexis How to enhance the regulation of official advertising in Mexico? International Standards as the foundation for a proposal for improvement |
| topic_facet |
media pluralism censorship media control freedom of expression and democracy pluralismo de medios censura control de medios libertad de expresión y democracia |
| author |
Alpuche Quen, Julio Alexis |
| author_facet |
Alpuche Quen, Julio Alexis |
| author_sort |
Alpuche Quen, Julio Alexis |
| title |
How to enhance the regulation of official advertising in Mexico? International Standards as the foundation for a proposal for improvement |
| title_short |
How to enhance the regulation of official advertising in Mexico? International Standards as the foundation for a proposal for improvement |
| title_full |
How to enhance the regulation of official advertising in Mexico? International Standards as the foundation for a proposal for improvement |
| title_fullStr |
How to enhance the regulation of official advertising in Mexico? International Standards as the foundation for a proposal for improvement |
| title_full_unstemmed |
How to enhance the regulation of official advertising in Mexico? International Standards as the foundation for a proposal for improvement |
| title_sort |
how to enhance the regulation of official advertising in mexico? international standards as the foundation for a proposal for improvement |
| description |
The official advertising in Mexico, ostensibly established for legitimate purposes, has paradoxically evolved into a mechanism fostering mass media control and subservience to governmental interests. This undesirable outcome stems from a regulatory framework that inadvertently promotes malpractices. This article aims to lay the groundwork for a regulatory enhancement proposal by advocating the adoption of international standards as primary instruments. Leveraging their systematic, reliable, and adaptable nature across diverse national contexts, these standards advocate key elements for effective regulation. These include ensuring compelling message content, establishing objective assignment criteria, fostering regulatory autonomy, promoting transparency, enabling administrative and judicial oversight, and incentivizing media pluralism. By embracing these international benchmarks, the proposed regulatory improvements aspire to rectify the current shortcomings and pave the way for a more robust and ethical landscape in official advertising regulation. |
| publisher |
Facultad de Derecho y Ciencias Sociales y Políticas, Universidad Nacional del Nordeste |
| publishDate |
2024 |
| url |
https://revistas.unne.edu.ar/index.php/rcd/article/view/7526 |
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