Villavicencio–Banco de Bosques: “Leave your Mark, a Reserve for More Reserves” – Marketing Campaign to Recover Forests from Argentine Chaco
Banco de Bosques Foundation and Villavicencio, the best renowned mineral water brand in Argentina, which belongs to the Danone Group, developed the “Leave your mark, a reserve for more reserves” campaign, by which for each mineral water bottle sold, they pledge to protect a square meter of native fo...
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| Autores principales: | , , |
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| Formato: | Parte de libro acceptedVersion |
| Lenguaje: | Español |
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Springer
2021
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| Materias: | |
| Acceso en línea: | http://pa.bibdigital.ucc.edu.ar/3385/1/CL_Bianchi_S%C3%A1nchez_Bruno.pdf |
| Aporte de: |
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I38-R144-3385 |
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dspace |
| institution |
Universidad Católica de Córdoba |
| institution_str |
I-38 |
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R-144 |
| collection |
Producción Académica Universidad Católica de Córdoba (UCCor) |
| language |
Español |
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spa |
| topic |
H Ciencias Sociales (General) HD61 Gestión de Riesgos HF Comercio |
| spellingShingle |
H Ciencias Sociales (General) HD61 Gestión de Riesgos HF Comercio Bianchi, Enrique Carlos Sánchez, Carolina Bruno, Juan Manuel Villavicencio–Banco de Bosques: “Leave your Mark, a Reserve for More Reserves” – Marketing Campaign to Recover Forests from Argentine Chaco |
| topic_facet |
H Ciencias Sociales (General) HD61 Gestión de Riesgos HF Comercio |
| description |
Banco de Bosques Foundation and Villavicencio, the best renowned mineral water brand in Argentina, which belongs to the Danone Group, developed the “Leave your mark, a reserve for more reserves” campaign, by which for each mineral water bottle sold, they pledge to protect a square meter of native forest in Chaco province, Argentina. With this campaign, it was not only possible to spread active messages about environmental care and save 22 million square meters of native forest, but it was also possible to create the new “El impenetrable” National Park with an area of 120,000 hectares.
The planning of the campaign was based on a simple slogan: with the purchase of one bottle of Villavicencio mineral water, 1 square meter of forest is protected. The results were that the reputation of Banco de Bosques Foundation grew notably in society and that Villavicencio managed to reposition itself as a brand with a clear purpose for consumers, focused on “leaving a better world than we have found.” |
| format |
Parte de libro Parte de libro acceptedVersion |
| author |
Bianchi, Enrique Carlos Sánchez, Carolina Bruno, Juan Manuel |
| author_facet |
Bianchi, Enrique Carlos Sánchez, Carolina Bruno, Juan Manuel |
| author_sort |
Bianchi, Enrique Carlos |
| title |
Villavicencio–Banco de Bosques: “Leave your Mark, a Reserve for More Reserves” – Marketing Campaign to Recover Forests from Argentine Chaco |
| title_short |
Villavicencio–Banco de Bosques: “Leave your Mark, a Reserve for More Reserves” – Marketing Campaign to Recover Forests from Argentine Chaco |
| title_full |
Villavicencio–Banco de Bosques: “Leave your Mark, a Reserve for More Reserves” – Marketing Campaign to Recover Forests from Argentine Chaco |
| title_fullStr |
Villavicencio–Banco de Bosques: “Leave your Mark, a Reserve for More Reserves” – Marketing Campaign to Recover Forests from Argentine Chaco |
| title_full_unstemmed |
Villavicencio–Banco de Bosques: “Leave your Mark, a Reserve for More Reserves” – Marketing Campaign to Recover Forests from Argentine Chaco |
| title_sort |
villavicencio–banco de bosques: “leave your mark, a reserve for more reserves” – marketing campaign to recover forests from argentine chaco |
| publisher |
Springer |
| publishDate |
2021 |
| url |
http://pa.bibdigital.ucc.edu.ar/3385/1/CL_Bianchi_S%C3%A1nchez_Bruno.pdf |
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