Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark

Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.

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Detalles Bibliográficos
Autor principal: Biz Lage, Wendy Melanie
Otros Autores: Friel, Daniel
Formato: Tesis Tesis de grado updatedVersion
Lenguaje:Inglés
Publicado: Universidad de San Andrés. Escuela de Negocios 2025
Acceso en línea:https://repositorio.udesa.edu.ar/handle/10908/25010
Aporte de:
Repositorio Digital - Universidad de San Andrés (UdeSa) de Universidad de San Andrés
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spelling I37-R143-10908-250102025-07-25T12:01:55Z Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark Biz Lage, Wendy Melanie Friel, Daniel Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina. This study explores how Kimberly Clark Argentina adapts global marketing strategies to local markets, emphasizing best practices within an emerging market context. Using qualitative methods, including interviews and case analysis, the research identifies key themes such as the balance between global standardization and local adaptation, the role of cultural insights, and the importance of knowledge sharing. Findings highlight the significance of regional leadership, glocalization, and resource optimization in navigating local and institutional complexities. The insights provide practical guidance for multinational enterprises aiming to align global strategies with diverse local consumer needs. 2025-04-16T18:17:56Z 2025-04-16T18:17:56Z 2024 Tesis info:eu-repo/semantics/bachelorThesis info:ar-repo/semantics/tesis de grado info:eu-repo/semantics/updatedVersion Biz Lage, W. M. (2024). Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark. [Tesis de grado, Universidad de San Andrés. Escuela de Negocios]. Repositorio Digital San Andrés. https://repositorio.udesa.edu.ar/handle/10908/25010 https://repositorio.udesa.edu.ar/handle/10908/25010 eng info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/4.0/ application/pdf application/pdf Universidad de San Andrés. Escuela de Negocios
institution Universidad de San Andrés
institution_str I-37
repository_str R-143
collection Repositorio Digital - Universidad de San Andrés (UdeSa)
language Inglés
description Fil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.
author2 Friel, Daniel
author_facet Friel, Daniel
Biz Lage, Wendy Melanie
format Tesis
Tesis de grado
Tesis de grado
updatedVersion
author Biz Lage, Wendy Melanie
spellingShingle Biz Lage, Wendy Melanie
Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
author_sort Biz Lage, Wendy Melanie
title Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_short Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_full Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_fullStr Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_full_unstemmed Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
title_sort best practices to maximise adaptation strategies to the local markets at a multinational company: the case of kimberly clark
publisher Universidad de San Andrés. Escuela de Negocios
publishDate 2025
url https://repositorio.udesa.edu.ar/handle/10908/25010
work_keys_str_mv AT bizlagewendymelanie bestpracticestomaximiseadaptationstrategiestothelocalmarketsatamultinationalcompanythecaseofkimberlyclark
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