Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign

Fil: Tinti, Bernardo. Universidad de San Andrés. Departamento de Economía; Argentina.

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Detalles Bibliográficos
Autor principal: Tinti, Bernardo
Otros Autores: Gibbons, María Amelia
Formato: Tesis Tesis de maestría updatedVersion
Lenguaje:Inglés
Publicado: Universidad de San Andrés. Departamento de Economía 11/1
Acceso en línea:http://hdl.handle.net/10908/23347
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Repositorio Digital - Universidad de San Andrés (UdeSa) de Universidad de San Andrés
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spelling I37-R143-10908-233472025-01-29T16:33:19Z Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign Tinti, Bernardo Gibbons, María Amelia Fil: Tinti, Bernardo. Universidad de San Andrés. Departamento de Economía; Argentina. This thesis explores the impact of a sign-in bonus campaign on mobile app usage, using Coinbase’s 2022 Super Bowl marketing campaign as a case study. Marketing campaigns can affect user behavior over different stages of their “customer journey”: getting to know the app, downloading and engaging with it. Based on user activity daily data and using the synthetic control method for rigorous impact evaluation, we find that the campaign had a significant short-term effect on app downloads, but no effect on posterior user engagement. These results cast doubts on the profitability of such marketing strategies. 11/1/2023 17:00Z 11/1/2023 17:00Z 2023? Tesis info:eu-repo/semantics/masterThesis info:ar-repo/semantics/tesis de maestría info:eu-repo/semantics/updatedVersion Tinti, B. (2023). Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign. [Tesis de maestría, Universidad de San Andrés. Departamento de Economía]. Repositorio Digital San Andrés. http://hdl.handle.net/10908/23347 http://hdl.handle.net/10908/23347 eng info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/4.0/ application/pdf application/pdf Universidad de San Andrés. Departamento de Economía
institution Universidad de San Andrés
institution_str I-37
repository_str R-143
collection Repositorio Digital - Universidad de San Andrés (UdeSa)
language Inglés
description Fil: Tinti, Bernardo. Universidad de San Andrés. Departamento de Economía; Argentina.
author2 Gibbons, María Amelia
author_facet Gibbons, María Amelia
Tinti, Bernardo
format Tesis
Tesis de maestría
Tesis de maestría
updatedVersion
author Tinti, Bernardo
spellingShingle Tinti, Bernardo
Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign
author_sort Tinti, Bernardo
title Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign
title_short Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign
title_full Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign
title_fullStr Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign
title_full_unstemmed Curb your enthusiasm on sign-in bonuses : evidence from Coinbase’s Super Bowl campaign
title_sort curb your enthusiasm on sign-in bonuses : evidence from coinbase’s super bowl campaign
publisher Universidad de San Andrés. Departamento de Economía
publishDate 11/1
url http://hdl.handle.net/10908/23347
work_keys_str_mv AT tintibernardo curbyourenthusiasmonsigninbonusesevidencefromcoinbasessuperbowlcampaign
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