Facebook as an intermediary in Emerging Markets

Fil: Ashworth Oris De Roa, Isabel Elena. Universidad de San Andrés. Escuela de Negocios; Argentina.

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Detalles Bibliográficos
Autor principal: Ashworth Oris De Roa, Isabel Elena
Otros Autores: Friel, Daniel
Formato: Tesis Tesis de grado updatedVersion
Lenguaje:Inglés
Publicado: Universidad de San Andrés. Escuela de Negocios 2020
Acceso en línea:http://hdl.handle.net/10908/16822
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Repositorio Digital - Universidad de San Andrés (UdeSa) de Universidad de San Andrés
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spelling I37-R143-10908-168222025-01-23T11:37:43Z Facebook as an intermediary in Emerging Markets Ashworth Oris De Roa, Isabel Elena Friel, Daniel Fil: Ashworth Oris De Roa, Isabel Elena. Universidad de San Andrés. Escuela de Negocios; Argentina. Unlike developed markets, which are held together through a series of physical and institutional infrastructures that facilitate and foment economic operations, emerging markets as constituted by markets where buyers and sellers are not able to come together efficiently. (Khanna and Palepu, 2010) That is to say, where the institutions that facilitate economic activity, as well as the absence of an associated set of rewards and sanctions to enforce those rules, norms and belief systems are absent, resulting in institutional voids. Through a descriptive study, this thesis considers Facebook as an intermediary, the entity that inserts itself between sellers and buyers to abridge the gap created by institutional voids, limiting itself to small and medium businesses within the Argentine market. Through the analysis of the case study of En Orden (Argentine SMB), Facebook has shown to act as an intermediary through the company’s function as a credibility enhancer, a transaction facilitator and an adjudicator. 2020-02-07T14:47:31Z 2020-02-07T14:47:31Z 2018-12 Tesis info:eu-repo/semantics/bachelorThesis info:ar-repo/semantics/tesis de grado info:eu-repo/semantics/updatedVersion Ashworth Oris De Roa, I. E. (2018). Facebook as an intermediary in Emerging Markets. [Tesis de grado, Universidad de San Andrés. Escuela de Negocios]. Repositorio Digital San Andrés. http://hdl.handle.net/10908/16822 http://hdl.handle.net/10908/16822 eng info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/4.0/ application/pdf application/pdf Universidad de San Andrés. Escuela de Negocios
institution Universidad de San Andrés
institution_str I-37
repository_str R-143
collection Repositorio Digital - Universidad de San Andrés (UdeSa)
language Inglés
description Fil: Ashworth Oris De Roa, Isabel Elena. Universidad de San Andrés. Escuela de Negocios; Argentina.
author2 Friel, Daniel
author_facet Friel, Daniel
Ashworth Oris De Roa, Isabel Elena
format Tesis
Tesis de grado
Tesis de grado
updatedVersion
author Ashworth Oris De Roa, Isabel Elena
spellingShingle Ashworth Oris De Roa, Isabel Elena
Facebook as an intermediary in Emerging Markets
author_sort Ashworth Oris De Roa, Isabel Elena
title Facebook as an intermediary in Emerging Markets
title_short Facebook as an intermediary in Emerging Markets
title_full Facebook as an intermediary in Emerging Markets
title_fullStr Facebook as an intermediary in Emerging Markets
title_full_unstemmed Facebook as an intermediary in Emerging Markets
title_sort facebook as an intermediary in emerging markets
publisher Universidad de San Andrés. Escuela de Negocios
publishDate 2020
url http://hdl.handle.net/10908/16822
work_keys_str_mv AT ashworthorisderoaisabelelena facebookasanintermediaryinemergingmarkets
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