Rationale of the online advertising market: a theoretical model

Fil: Rubini, Agustin. Universidad de San Andrés. Departamento de Economía; Argentina.

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Detalles Bibliográficos
Autor principal: Rubini, Agustin
Otros Autores: Weinschelbaum, Federico
Formato: Tesis Tesis de grado updatedVersion
Lenguaje:Inglés
Publicado: Universidad de San Andrés. Departamento de Economía 7/29
Acceso en línea:http://hdl.handle.net/10908/16124
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Repositorio Digital - Universidad de San Andrés (UdeSa) de Universidad de San Andrés
id I37-R143-10908-16124
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spelling I37-R143-10908-161242025-01-29T16:35:51Z Rationale of the online advertising market: a theoretical model Rubini, Agustin Weinschelbaum, Federico Fil: Rubini, Agustin. Universidad de San Andrés. Departamento de Economía; Argentina. Online advertising is a new industry that is growing at an enormous pace, and that has received a lot of coverage in the media. This work gives economic reasoning to the events that have been happening in this sector. It models the industry structure by postulating di¤erent types of …rms producing goods that are perfect substitutes. We analyze the implications of the existance of economies of scope and of saturation bounds in the production of online ads. We …nd that technology plays a fundamental role in determining which types of …rms exist, and that demand for advertising is also important, when advertising production becomes saturated. 7/29/2019 12:13Z 7/29/2019 12:13Z 2001-05 Tesis info:eu-repo/semantics/bachelorThesis info:ar-repo/semantics/tesis de grado info:eu-repo/semantics/updatedVersion Rubini, A. (2001). Rationale of the online advertising market: a theoretical model. [Tesis de grado, Universidad de San Andrés. Departamento de Economía]. Repositorio Digital San Andrés. http://hdl.handle.net/10908/16124 http://hdl.handle.net/10908/16124 eng info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/4.0/ application/pdf application/pdf Universidad de San Andrés. Departamento de Economía
institution Universidad de San Andrés
institution_str I-37
repository_str R-143
collection Repositorio Digital - Universidad de San Andrés (UdeSa)
language Inglés
description Fil: Rubini, Agustin. Universidad de San Andrés. Departamento de Economía; Argentina.
author2 Weinschelbaum, Federico
author_facet Weinschelbaum, Federico
Rubini, Agustin
format Tesis
Tesis de grado
Tesis de grado
updatedVersion
author Rubini, Agustin
spellingShingle Rubini, Agustin
Rationale of the online advertising market: a theoretical model
author_sort Rubini, Agustin
title Rationale of the online advertising market: a theoretical model
title_short Rationale of the online advertising market: a theoretical model
title_full Rationale of the online advertising market: a theoretical model
title_fullStr Rationale of the online advertising market: a theoretical model
title_full_unstemmed Rationale of the online advertising market: a theoretical model
title_sort rationale of the online advertising market: a theoretical model
publisher Universidad de San Andrés. Departamento de Economía
publishDate 7/29
url http://hdl.handle.net/10908/16124
work_keys_str_mv AT rubiniagustin rationaleoftheonlineadvertisingmarketatheoreticalmodel
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