Profit maximization through product mixm anagement in Argentinean

Abstract: Companies usually participate in diverse markets with different product lines, which -sometimes- are very similar and based on kindred production technologies, but -in other cases and because of their diversification- all these structures are very different. Thus, every product integrates...

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Autores principales: Viltard, Leandro Adolfo, Vettorazzo, Damián I.
Formato: Artículo
Lenguaje:Inglés
Publicado: International Organization of Scientific Research 2020
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Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/9944
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id I33-R139123456789-9944
record_format dspace
institution Universidad Católica Argentina
institution_str I-33
repository_str R-139
collection Repositorio Institucional de la Universidad Católica Argentina (UCA)
language Inglés
topic PYME
GESTION DE EMPRESAS
GESTION DE LA PRODUCCION
VENTAS
PRODUCTO
FABRICACION
GANANCIAS
COSTOS
spellingShingle PYME
GESTION DE EMPRESAS
GESTION DE LA PRODUCCION
VENTAS
PRODUCTO
FABRICACION
GANANCIAS
COSTOS
Viltard, Leandro Adolfo
Vettorazzo, Damián I.
Profit maximization through product mixm anagement in Argentinean
topic_facet PYME
GESTION DE EMPRESAS
GESTION DE LA PRODUCCION
VENTAS
PRODUCTO
FABRICACION
GANANCIAS
COSTOS
description Abstract: Companies usually participate in diverse markets with different product lines, which -sometimes- are very similar and based on kindred production technologies, but -in other cases and because of their diversification- all these structures are very different. Thus, every product integrates a portion in the total production and sales mix, providing distinct benefits due to their dissimilar costs and prices. In this way, multi-producer companies face important challenges while determining the optimal product quantity to be manufactured and sold that, in the total sum, provide the maximum profit to their shareholders. Moreover, it becomes necessary to consider that there are market, technological, financial, productive, and logistic conditions which limit the participation of each product within the total mix. It was performed a bibliographical review, complemented by a field work. The hypothesis of this investigation -which was corroborated- indicates that it is possible to maximize profits through product mix management in Argentinean multi-production SME, understanding and applying properly simple concepts like the linear programming method. It provides SME’s executives the possibility to find the optimal mix that magnifies the firm’s economic outcomes. The methodology used was quali-quantitative, with a qualitative predominance. The research design was non-experimental -as variables were not operationalized- and transversal, as the information was obtained at a given moment in time.
format Artículo
author Viltard, Leandro Adolfo
Vettorazzo, Damián I.
author_facet Viltard, Leandro Adolfo
Vettorazzo, Damián I.
author_sort Viltard, Leandro Adolfo
title Profit maximization through product mixm anagement in Argentinean
title_short Profit maximization through product mixm anagement in Argentinean
title_full Profit maximization through product mixm anagement in Argentinean
title_fullStr Profit maximization through product mixm anagement in Argentinean
title_full_unstemmed Profit maximization through product mixm anagement in Argentinean
title_sort profit maximization through product mixm anagement in argentinean
publisher International Organization of Scientific Research
publishDate 2020
url https://repositorio.uca.edu.ar/handle/123456789/9944
work_keys_str_mv AT viltardleandroadolfo profitmaximizationthroughproductmixmanagementinargentinean
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