Profit maximization through product mixm anagement in Argentinean
Abstract: Companies usually participate in diverse markets with different product lines, which -sometimes- are very similar and based on kindred production technologies, but -in other cases and because of their diversification- all these structures are very different. Thus, every product integrates...
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| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | Inglés |
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International Organization of Scientific Research
2020
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| Acceso en línea: | https://repositorio.uca.edu.ar/handle/123456789/9944 |
| Aporte de: |
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I33-R139123456789-9944 |
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| record_format |
dspace |
| institution |
Universidad Católica Argentina |
| institution_str |
I-33 |
| repository_str |
R-139 |
| collection |
Repositorio Institucional de la Universidad Católica Argentina (UCA) |
| language |
Inglés |
| topic |
PYME GESTION DE EMPRESAS GESTION DE LA PRODUCCION VENTAS PRODUCTO FABRICACION GANANCIAS COSTOS |
| spellingShingle |
PYME GESTION DE EMPRESAS GESTION DE LA PRODUCCION VENTAS PRODUCTO FABRICACION GANANCIAS COSTOS Viltard, Leandro Adolfo Vettorazzo, Damián I. Profit maximization through product mixm anagement in Argentinean |
| topic_facet |
PYME GESTION DE EMPRESAS GESTION DE LA PRODUCCION VENTAS PRODUCTO FABRICACION GANANCIAS COSTOS |
| description |
Abstract: Companies usually participate in diverse markets with different product lines, which -sometimes- are very similar and based on kindred production technologies, but -in other cases and because of their diversification- all these structures are very different. Thus, every product integrates a portion in the total production and sales mix, providing distinct benefits due to their dissimilar costs and prices. In this way, multi-producer companies face important challenges while determining the optimal product quantity to be manufactured and sold that, in the total sum, provide the maximum profit to their shareholders. Moreover, it becomes necessary to consider that there are market, technological, financial, productive, and logistic conditions which limit the participation of each product within the total mix. It was performed a bibliographical review, complemented by a field work. The hypothesis of this investigation -which was corroborated- indicates that it is possible to maximize profits through product mix management in Argentinean multi-production SME, understanding and applying properly simple concepts like the linear programming method. It provides SME’s executives the possibility to find the optimal mix that magnifies the firm’s economic outcomes. The methodology used was quali-quantitative, with a qualitative predominance. The research design was non-experimental -as variables were not operationalized- and transversal, as the information was obtained at a given moment in time. |
| format |
Artículo |
| author |
Viltard, Leandro Adolfo Vettorazzo, Damián I. |
| author_facet |
Viltard, Leandro Adolfo Vettorazzo, Damián I. |
| author_sort |
Viltard, Leandro Adolfo |
| title |
Profit maximization through product mixm anagement in Argentinean |
| title_short |
Profit maximization through product mixm anagement in Argentinean |
| title_full |
Profit maximization through product mixm anagement in Argentinean |
| title_fullStr |
Profit maximization through product mixm anagement in Argentinean |
| title_full_unstemmed |
Profit maximization through product mixm anagement in Argentinean |
| title_sort |
profit maximization through product mixm anagement in argentinean |
| publisher |
International Organization of Scientific Research |
| publishDate |
2020 |
| url |
https://repositorio.uca.edu.ar/handle/123456789/9944 |
| work_keys_str_mv |
AT viltardleandroadolfo profitmaximizationthroughproductmixmanagementinargentinean AT vettorazzodamiani profitmaximizationthroughproductmixmanagementinargentinean |
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Repositorios |
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