Towards a rhetoric of interaction : three case studies

Abstract: The study of rhetoric evolved from focusing solely on discourse, in Ancient Greece, to the inclusion of audiovisual elements in the 20th century. Today, a ubiquitously digital world opens a new field of research, which might be called “rhetoric of interaction”. The purpose of this work is...

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Autores principales: Martins, Marcos André Franco, Emanuel, Bárbara
Otros Autores: Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina
Formato: Documento de conferencia
Lenguaje:Inglés
Publicado: 2019
Materias:
RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/7955
Aporte de:
Repositorio Institucional de la Universidad Católica Argentina (UCA) de Universidad Católica Argentina
id I33-R139123456789-7955
record_format dspace
institution Universidad Católica Argentina
institution_str I-33
repository_str R-139
collection Repositorio Institucional de la Universidad Católica Argentina (UCA)
language Inglés
topic RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14
spellingShingle RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14
Martins, Marcos André Franco
Emanuel, Bárbara
Towards a rhetoric of interaction : three case studies
topic_facet RETORICA
INTERACCION
PERSUASION
CONTENIDO AUDIOVISUAL
DISEÑO DE SITIOS WEB
TECNOLOGIA DIGITAL
USUARIOS
ISA14
description Abstract: The study of rhetoric evolved from focusing solely on discourse, in Ancient Greece, to the inclusion of audiovisual elements in the 20th century. Today, a ubiquitously digital world opens a new field of research, which might be called “rhetoric of interaction”. The purpose of this work is to explore rhetorical possibilities of interactive features, that is, how different interactive design solutions may influence the apprehension of messages and help the building of arguments. The study is based on the analysis of three websites: “Central Cervejas”, a virtual tour through a Portuguese brewery; “Lifesaver”, a lesson of life-saving methods by the British Resuscitation Council; and “Sortie en Mer”, an advertisement for a safety gear company. The methodology of analysis concentrates on three main aspects: a) communicated function, b) engagement of users, and c) presence of rhetorical appeals (ethos, logos and pathos)
author2 Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina
author_facet Interaction Design Association ; Asociación de Profesionales en Experiencia de Usuario ; Internet Society ; Universidad Católica Argentina
Martins, Marcos André Franco
Emanuel, Bárbara
format Documento de conferencia
author Martins, Marcos André Franco
Emanuel, Bárbara
author_sort Martins, Marcos André Franco
title Towards a rhetoric of interaction : three case studies
title_short Towards a rhetoric of interaction : three case studies
title_full Towards a rhetoric of interaction : three case studies
title_fullStr Towards a rhetoric of interaction : three case studies
title_full_unstemmed Towards a rhetoric of interaction : three case studies
title_sort towards a rhetoric of interaction : three case studies
publishDate 2019
url https://repositorio.uca.edu.ar/handle/123456789/7955
work_keys_str_mv AT martinsmarcosandrefranco towardsarhetoricofinteractionthreecasestudies
AT emanuelbarbara towardsarhetoricofinteractionthreecasestudies
bdutipo_str Repositorios
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