Understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study

Abstract: Apple consumers’ expectations in Argentina and France were studied by comment analysis of open-ended questions. In an on-line survey consumers stated: attributes which defined quality in an apple; visual, flavor and texture characteristics they liked/ did not like to find in an apple. Infl...

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Detalles Bibliográficos
Autores principales: Galmarini, Mara Virginia, Symoneaux, R., Chollet, S., Zamora, María Clara
Formato: Artículo
Lenguaje:Inglés
Publicado: Elsevier 2019
Materias:
ENCUESTAS AL CONSUMIDOR
CONSUMIDORES
ALIMENTOS
ENCUESTAS DE INTERNET
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/5497
Aporte de:
Repositorio Institucional de la Universidad Católica Argentina (UCA) de Universidad Católica Argentina

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