Understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study

Abstract: Apple consumers’ expectations in Argentina and France were studied by comment analysis of open-ended questions. In an on-line survey consumers stated: attributes which defined quality in an apple; visual, flavor and texture characteristics they liked/ did not like to find in an apple. Infl...

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Detalles Bibliográficos
Autores principales: Galmarini, Mara Virginia, Symoneaux, R., Chollet, S., Zamora, María Clara
Formato: Artículo
Lenguaje:Inglés
Publicado: Elsevier 2019
Materias:
ENCUESTAS AL CONSUMIDOR
CONSUMIDORES
ALIMENTOS
ENCUESTAS DE INTERNET
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/5497
Aporte de:
Repositorio Institucional de la Universidad Católica Argentina (UCA) de Universidad Católica Argentina
id I33-R139123456789-5497
record_format dspace
institution Universidad Católica Argentina
institution_str I-33
repository_str R-139
collection Repositorio Institucional de la Universidad Católica Argentina (UCA)
language Inglés
topic ENCUESTAS AL CONSUMIDOR
CONSUMIDORES
ALIMENTOS
ENCUESTAS DE INTERNET
spellingShingle ENCUESTAS AL CONSUMIDOR
CONSUMIDORES
ALIMENTOS
ENCUESTAS DE INTERNET
Galmarini, Mara Virginia
Symoneaux, R.
Chollet, S.
Zamora, María Clara
Understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study
topic_facet ENCUESTAS AL CONSUMIDOR
CONSUMIDORES
ALIMENTOS
ENCUESTAS DE INTERNET
description Abstract: Apple consumers’ expectations in Argentina and France were studied by comment analysis of open-ended questions. In an on-line survey consumers stated: attributes which defined quality in an apple; visual, flavor and texture characteristics they liked/ did not like to find in an apple. Influence of country, consumption frequency and cultivar knowledge were analyzed by contingency tables, Chi-square per cell tests and Multiple Factor Analysis. Consumers’ quality expectations were not the same in both countries. Argentineans and French consumers agreed that quality apples should be juicy (most used term in both countries), tasty, firm and fresh. However, for Argentineans quality was more related to visual characteristics, whereas for French it was driven by flavor. Argentineans used more words but French were more specific, particularly for flavour description. Moreover, frequency of consumption, varieties knowledge and the number of terms given were highly related. Frequent consumers knew more varieties and were more prolific in relation to flavour. Less frequent consumers knew fewer apple varieties and gave more words in the visual category. The use of comment analysis allowed identifying the terms that consumers used in their day to day life to describe apples, finding separately likes and dislikes, in spite of the different languages
format Artículo
author Galmarini, Mara Virginia
Symoneaux, R.
Chollet, S.
Zamora, María Clara
author_facet Galmarini, Mara Virginia
Symoneaux, R.
Chollet, S.
Zamora, María Clara
author_sort Galmarini, Mara Virginia
title Understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study
title_short Understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study
title_full Understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study
title_fullStr Understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study
title_full_unstemmed Understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study
title_sort understanding apple consumers' expectations in terms of likes and dislikes : use of comment analysis in a cross-cultural study
publisher Elsevier
publishDate 2019
url https://repositorio.uca.edu.ar/handle/123456789/5497
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