Influence of information, gender and emotional status for detecting small differences in the acceptance of a new healthy beverage

Abstract: Moderate wine consumption has been recommended as a health benefits practice, although alcohol content is sometimes the main factor for rejecting its consumption. This study focuses on the development of a fruit flavored powder beverage, having the same polyphenols of wine but without the...

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Autores principales: Rocha Parra, Diego F., Galmarini, Mara Virginia, Chirife, Jorge, Zamora, María Clara
Otros Autores: Universidad Católica Argentina (Buenos Aires). Facultad de Ciencias Agrarias
Formato: Artículo
Lenguaje:Inglés
Publicado: 2019
Materias:
EMOCIONES
SALUD
CONSUMIDORES
ALCOHOL
VINO
BEBIDAS EN POLVO
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/5458
Aporte de:
Repositorio Institucional de la Universidad Católica Argentina (UCA) de Universidad Católica Argentina
id I33-R139123456789-5458
record_format dspace
institution Universidad Católica Argentina
institution_str I-33
repository_str R-139
collection Repositorio Institucional de la Universidad Católica Argentina (UCA)
language Inglés
topic EMOCIONES
SALUD
CONSUMIDORES
ALCOHOL
VINO
BEBIDAS EN POLVO
spellingShingle EMOCIONES
SALUD
CONSUMIDORES
ALCOHOL
VINO
BEBIDAS EN POLVO
Rocha Parra, Diego F.
Galmarini, Mara Virginia
Chirife, Jorge
Zamora, María Clara
Influence of information, gender and emotional status for detecting small differences in the acceptance of a new healthy beverage
topic_facet EMOCIONES
SALUD
CONSUMIDORES
ALCOHOL
VINO
BEBIDAS EN POLVO
description Abstract: Moderate wine consumption has been recommended as a health benefits practice, although alcohol content is sometimes the main factor for rejecting its consumption. This study focuses on the development of a fruit flavored powder beverage, having the same polyphenols of wine but without the alcohol content. The specific aim of the present work was to evaluate if the factors gender and information regarding health benefits could have some influence on consumer decisions while evaluating preference of samples with small formulation differences. In addition, emotional status and comments about likes and dislikes of the beverages were also investigated. For this purpose, one hundred and forty-four consumers (70 females and 74 males; aged 19 to 35 years old, M = 23.3, SD = 4.0) gave their degree of acceptance for four beverages. Each drink contained different levels of a powder concentrate of red wine (35 and 40 g/L) and sweetener (4 and 5 g/L). The participants estimated first by a 9-point category scale and, then by Visual Analogue Scales (VAS) the following attributes: acceptance, appearance, aroma, sweetness, flavor, acidity and astringency. Having two scales allowed the study to double check consumer evaluations. Results showed that the acceptance scores among formulations only showed significant differences with the 9-point category scale. The cross study presented the highest divergences by gender factor. Males gave similar or higher values when confirming the evaluation using the second scale. Conversely, females gave similar or lower values in the same conditions. Thus, the double scale strategy highlighted the differences of the target population. Even though information of health benefits did not increase the acceptance of the new beverage, it had a different impact between males and females. The emotions chosen by the consumers to describe their feelings about the new beverage helped to explain the acceptance data
author2 Universidad Católica Argentina (Buenos Aires). Facultad de Ciencias Agrarias
author_facet Universidad Católica Argentina (Buenos Aires). Facultad de Ciencias Agrarias
Rocha Parra, Diego F.
Galmarini, Mara Virginia
Chirife, Jorge
Zamora, María Clara
format Artículo
author Rocha Parra, Diego F.
Galmarini, Mara Virginia
Chirife, Jorge
Zamora, María Clara
author_sort Rocha Parra, Diego F.
title Influence of information, gender and emotional status for detecting small differences in the acceptance of a new healthy beverage
title_short Influence of information, gender and emotional status for detecting small differences in the acceptance of a new healthy beverage
title_full Influence of information, gender and emotional status for detecting small differences in the acceptance of a new healthy beverage
title_fullStr Influence of information, gender and emotional status for detecting small differences in the acceptance of a new healthy beverage
title_full_unstemmed Influence of information, gender and emotional status for detecting small differences in the acceptance of a new healthy beverage
title_sort influence of information, gender and emotional status for detecting small differences in the acceptance of a new healthy beverage
publishDate 2019
url https://repositorio.uca.edu.ar/handle/123456789/5458
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AT chirifejorge influenceofinformationgenderandemotionalstatusfordetectingsmalldifferencesintheacceptanceofanewhealthybeverage
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bdutipo_str Repositorios
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