Strategic analysis tools application at small & medium-sized enterprises in Ecuador

Abstract: This article explores the nature and scope of Strategic Analysis Tools (SAT) application in SMEs (Small and medium-sized Enterprises) located in emerging countries such as Ecuador (where there are no formal studies on the subject). It is intended to assess which of them may contribute to f...

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Autores principales: Álvarez Peralta, Diego H., Viltard, Leandro Adolfo
Formato: Artículo
Lenguaje:Inglés
Inglés
Publicado: 2019
Materias:
PLANIFICACION ESTRATEGICA
COMPETITIVIDAD
VALOR
PYMES
ADMINISTRACION DE EMPRESAS
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/2333
Aporte de:
Repositorio Institucional de la Universidad Católica Argentina (UCA) de Universidad Católica Argentina
id I33-R139123456789-2333
record_format dspace
institution Universidad Católica Argentina
institution_str I-33
repository_str R-139
collection Repositorio Institucional de la Universidad Católica Argentina (UCA)
language Inglés
Inglés
topic PLANIFICACION ESTRATEGICA
COMPETITIVIDAD
VALOR
PYMES
ADMINISTRACION DE EMPRESAS
spellingShingle PLANIFICACION ESTRATEGICA
COMPETITIVIDAD
VALOR
PYMES
ADMINISTRACION DE EMPRESAS
Álvarez Peralta, Diego H.
Viltard, Leandro Adolfo
Strategic analysis tools application at small & medium-sized enterprises in Ecuador
topic_facet PLANIFICACION ESTRATEGICA
COMPETITIVIDAD
VALOR
PYMES
ADMINISTRACION DE EMPRESAS
description Abstract: This article explores the nature and scope of Strategic Analysis Tools (SAT) application in SMEs (Small and medium-sized Enterprises) located in emerging countries such as Ecuador (where there are no formal studies on the subject). It is intended to assess which of them may contribute to formulate strategic options and create awareness of relevant risks or distress specifically about continuity concerning their operations. Through the application of a survey to an intentional sample-selection of SMEs in Quito-Ecuador, we analyzed the consciousness about these instruments to facilitate the creation of strategic options, their contribution to assess their competitive position and their interaction with the improvement of other capabilities to let them possibly achieve superior performance. Our conclusion is that SMEs can take advantage of exploiting SAT by systematically considering relevant variables in order to assess their current and future possibilities to outperform competition. On the other hand, the identification of which strategic factors these firms should pursue and its constant monitoring can help building sustainable advantages. Cultural barriers and unconsciousness of their benefits may explain their low usage rates. This is a qualitative investigation and the research design is transversal but not experimental
format Artículo
author Álvarez Peralta, Diego H.
Viltard, Leandro Adolfo
author_facet Álvarez Peralta, Diego H.
Viltard, Leandro Adolfo
author_sort Álvarez Peralta, Diego H.
title Strategic analysis tools application at small & medium-sized enterprises in Ecuador
title_short Strategic analysis tools application at small & medium-sized enterprises in Ecuador
title_full Strategic analysis tools application at small & medium-sized enterprises in Ecuador
title_fullStr Strategic analysis tools application at small & medium-sized enterprises in Ecuador
title_full_unstemmed Strategic analysis tools application at small & medium-sized enterprises in Ecuador
title_sort strategic analysis tools application at small & medium-sized enterprises in ecuador
publishDate 2019
url https://repositorio.uca.edu.ar/handle/123456789/2333
work_keys_str_mv AT alvarezperaltadiegoh strategicanalysistoolsapplicationatsmallmediumsizedenterprisesinecuador
AT viltardleandroadolfo strategicanalysistoolsapplicationatsmallmediumsizedenterprisesinecuador
bdutipo_str Repositorios
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