Heuristic method for eliciting group metaphors

Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: &quo...

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Detalles Bibliográficos
Autor principal: Preziosa, María Marta
Formato: Documento de conferencia
Lenguaje:Inglés
Publicado: 2020
Materias:
PENSAMIENTO
GRUPO
ETICA EMPRESARIAL
METAFORA
CULTURA ORGANIZACIONAL
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/10047
Aporte de:
Repositorio Institucional de la Universidad Católica Argentina (UCA) de Universidad Católica Argentina
Descripción
Sumario:Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: "La mentalidad compartida en la empresa": https://www.teseopress.com/lamentalidadcompartida (Spanish).

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