Heuristic method for eliciting group metaphors

Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: &quo...

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Autor principal: Preziosa, María Marta
Formato: Documento de conferencia
Lenguaje:Inglés
Publicado: 2020
Materias:
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/10047
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id I33-R139123456789-10047
record_format dspace
institution Universidad Católica Argentina
institution_str I-33
repository_str R-139
collection Repositorio Institucional de la Universidad Católica Argentina (UCA)
language Inglés
topic PENSAMIENTO
GRUPO
ETICA EMPRESARIAL
METAFORA
CULTURA ORGANIZACIONAL
spellingShingle PENSAMIENTO
GRUPO
ETICA EMPRESARIAL
METAFORA
CULTURA ORGANIZACIONAL
Preziosa, María Marta
Heuristic method for eliciting group metaphors
topic_facet PENSAMIENTO
GRUPO
ETICA EMPRESARIAL
METAFORA
CULTURA ORGANIZACIONAL
description Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: "La mentalidad compartida en la empresa": https://www.teseopress.com/lamentalidadcompartida (Spanish).
format Documento de conferencia
author Preziosa, María Marta
author_facet Preziosa, María Marta
author_sort Preziosa, María Marta
title Heuristic method for eliciting group metaphors
title_short Heuristic method for eliciting group metaphors
title_full Heuristic method for eliciting group metaphors
title_fullStr Heuristic method for eliciting group metaphors
title_full_unstemmed Heuristic method for eliciting group metaphors
title_sort heuristic method for eliciting group metaphors
publishDate 2020
url https://repositorio.uca.edu.ar/handle/123456789/10047
work_keys_str_mv AT preziosamariamarta heuristicmethodforelicitinggroupmetaphors
bdutipo_str Repositorios
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