REIMAGINING MARKET INCLUSION: THE ROLE OF INTERMEDIARIES IN BRIDGING THE HABITUS GAP

Sustainability challenges (Brundtland, 1987) often include significant social dimensions, particularly in integrating bottom-of-the-pyramid (BOP) or informal sellers into formal markets (Pels et al., 2022). This issue aligns with several United Nations Sustainable Development Goals. A failed pilot p...

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Autor principal: Pels, Jaqueline
Formato: Ponencia en congreso
Lenguaje:Inglés
Publicado: Instituto Tecnológico de Buenos Aires (ITBA) 2025
Materias:
BRECHA DE HABITUS, INCLUSIÓN EN EL MERCADO, INTERMEDIARIOS
Acceso en línea:https://hdl.handle.net/20.500.14769/5047
https://doi.org/10.64814/335905uzkfgn
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Repositorio Institucional Instituto Tecnológico de Buenos Aires (ITBA) de Instituto Tecnológico de Buenos Aires (ITBA)
id I32-R138-20.500.14769-5047
record_format dspace
spelling I32-R138-20.500.14769-50472026-01-07T13:47:34Z REIMAGINING MARKET INCLUSION: THE ROLE OF INTERMEDIARIES IN BRIDGING THE HABITUS GAP Pels, Jaqueline BRECHA DE HABITUS, INCLUSIÓN EN EL MERCADO, INTERMEDIARIOS Sustainability challenges (Brundtland, 1987) often include significant social dimensions, particularly in integrating bottom-of-the-pyramid (BOP) or informal sellers into formal markets (Pels et al., 2022). This issue aligns with several United Nations Sustainable Development Goals. A failed pilot project and a subsequent successful action-research (Avison et al., 1999) case, JUNTOS, highlight the barriers informal sellers face in accessing formal markets. Traditional solutions, such as training (Sutter et al., 2017) and micro-lending (Yunus 1999), are often ineffective (Kistruck et al. 2013). The paper argues that limited success is associated to focusing on helping sellers transition through a regulative-type approach (Scott, 2014). These solutions overlook the deeper issue of the market habitus gap (Pels et al., 2022), which arises from distinct cultural and cognitive dispositions between informal and formal market actors. This paper draws on Pierre Bourdieu’s (1986, 1999) theory of habitus to argue that informal and formal markets operate under different sets of practices, necessitating a new approach. The paper reframes the issue through a cognitive-cultural lens, revealing the existence of a “marketactor void,” where a crucial market actor is missing. This led to the creation of JUNTOS, a permanent intermediary that bridges the habitus gap by facilitating trade and providing both social and cultural capital. Over six years, JUNTOS has proven effective in helping informal sellers access formal markets, offering a sustainable solution and implications for inclusive economic development and public policy. 2025-09-18T14:09:53Z 2025-09-18T14:09:53Z 2025-04 Ponencia en congreso https://hdl.handle.net/20.500.14769/5047 https://doi.org/10.64814/335905uzkfgn en application/pdf Instituto Tecnológico de Buenos Aires (ITBA)
institution Instituto Tecnológico de Buenos Aires (ITBA)
institution_str I-32
repository_str R-138
collection Repositorio Institucional Instituto Tecnológico de Buenos Aires (ITBA)
language Inglés
topic BRECHA DE HABITUS, INCLUSIÓN EN EL MERCADO, INTERMEDIARIOS
spellingShingle BRECHA DE HABITUS, INCLUSIÓN EN EL MERCADO, INTERMEDIARIOS
Pels, Jaqueline
REIMAGINING MARKET INCLUSION: THE ROLE OF INTERMEDIARIES IN BRIDGING THE HABITUS GAP
topic_facet BRECHA DE HABITUS, INCLUSIÓN EN EL MERCADO, INTERMEDIARIOS
description Sustainability challenges (Brundtland, 1987) often include significant social dimensions, particularly in integrating bottom-of-the-pyramid (BOP) or informal sellers into formal markets (Pels et al., 2022). This issue aligns with several United Nations Sustainable Development Goals. A failed pilot project and a subsequent successful action-research (Avison et al., 1999) case, JUNTOS, highlight the barriers informal sellers face in accessing formal markets. Traditional solutions, such as training (Sutter et al., 2017) and micro-lending (Yunus 1999), are often ineffective (Kistruck et al. 2013). The paper argues that limited success is associated to focusing on helping sellers transition through a regulative-type approach (Scott, 2014). These solutions overlook the deeper issue of the market habitus gap (Pels et al., 2022), which arises from distinct cultural and cognitive dispositions between informal and formal market actors. This paper draws on Pierre Bourdieu’s (1986, 1999) theory of habitus to argue that informal and formal markets operate under different sets of practices, necessitating a new approach. The paper reframes the issue through a cognitive-cultural lens, revealing the existence of a “marketactor void,” where a crucial market actor is missing. This led to the creation of JUNTOS, a permanent intermediary that bridges the habitus gap by facilitating trade and providing both social and cultural capital. Over six years, JUNTOS has proven effective in helping informal sellers access formal markets, offering a sustainable solution and implications for inclusive economic development and public policy.
format Ponencia en congreso
author Pels, Jaqueline
author_facet Pels, Jaqueline
author_sort Pels, Jaqueline
title REIMAGINING MARKET INCLUSION: THE ROLE OF INTERMEDIARIES IN BRIDGING THE HABITUS GAP
title_short REIMAGINING MARKET INCLUSION: THE ROLE OF INTERMEDIARIES IN BRIDGING THE HABITUS GAP
title_full REIMAGINING MARKET INCLUSION: THE ROLE OF INTERMEDIARIES IN BRIDGING THE HABITUS GAP
title_fullStr REIMAGINING MARKET INCLUSION: THE ROLE OF INTERMEDIARIES IN BRIDGING THE HABITUS GAP
title_full_unstemmed REIMAGINING MARKET INCLUSION: THE ROLE OF INTERMEDIARIES IN BRIDGING THE HABITUS GAP
title_sort reimagining market inclusion: the role of intermediaries in bridging the habitus gap
publisher Instituto Tecnológico de Buenos Aires (ITBA)
publishDate 2025
url https://hdl.handle.net/20.500.14769/5047
https://doi.org/10.64814/335905uzkfgn
work_keys_str_mv AT pelsjaqueline reimaginingmarketinclusiontheroleofintermediariesinbridgingthehabitusgap
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