FROM INTUITION TO INTELLIGENCE: DATA-DRIVEN SOLUTIONS FOR MICRO-RETAIL DECISION-MAKING

Micro businesses represent 83% of Argentina’s businesses, yet many struggle to survive due to factors that most owners can’t identify or address. Our study, conducted in collaboration with FECOBA and the MIT LIFT Lab, analyzed primary survey data from microstore owners to identify key factors affect...

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Autores principales: Babis, Nicolás, Harari, Tiago, de Astoreca, Octavio
Formato: Artículo
Lenguaje:Inglés
Publicado: Instituto Tecnológico de Buenos Aires (ITBA) 2025
Materias:
SOLUCIONES BASADAS EN DATOS, GESTIÓN DE INVENTARIOS, RESILIENCIA DE MICROEMPRESAS, APOYO A LA TOMA DE DECISIONES, MODELIZACIÓN PREDICTIVA
Acceso en línea:https://hdl.handle.net/20.500.14769/5016
https://doi.org/10.64814/830807xdobak
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Repositorio Institucional Instituto Tecnológico de Buenos Aires (ITBA) de Instituto Tecnológico de Buenos Aires (ITBA)
id I32-R138-20.500.14769-5016
record_format dspace
spelling I32-R138-20.500.14769-50162026-01-07T13:47:34Z FROM INTUITION TO INTELLIGENCE: DATA-DRIVEN SOLUTIONS FOR MICRO-RETAIL DECISION-MAKING Babis, Nicolás Harari, Tiago de Astoreca, Octavio SOLUCIONES BASADAS EN DATOS, GESTIÓN DE INVENTARIOS, RESILIENCIA DE MICROEMPRESAS, APOYO A LA TOMA DE DECISIONES, MODELIZACIÓN PREDICTIVA Micro businesses represent 83% of Argentina’s businesses, yet many struggle to survive due to factors that most owners can’t identify or address. Our study, conducted in collaboration with FECOBA and the MIT LIFT Lab, analyzed primary survey data from microstore owners to identify key factors affecting their survival, such as poor inventory management, market instability, and a lack of reliable decision-making tools. In this context, we wondered: What if data could illuminate the path to greater business longevity? This study presents a transformative approach to nanostores’ sustainability, harnessing real-time market intelligence to empower business owners. Through an extensive field study, we developed a digital platform that unveils critical insights such as commercial density, business turnover rates, and logistics intensity, turning raw data into actionable strategies. Additionally, a survival rate calculator offers micro entrepreneurs tailored predictions based on location, industry type, and workforce size. These tools provide a new perspective on decision making, allowing businesses to anticipate market shifts, optimize operations, and unlock growth potential with confidence. By bridging the gap between data and daily business decisions, this research introduces a powerful shift from intuition to intelligence, from uncertainty to informed strategy, while the question is no longer whether micro businesses can thrive, but how data can make it possible. 2025-09-16T17:35:39Z 2025-09-16T17:35:39Z 2025-04 Artículo https://hdl.handle.net/20.500.14769/5016 https://doi.org/10.64814/830807xdobak en Instituto Tecnológico de Buenos Aires (ITBA)
institution Instituto Tecnológico de Buenos Aires (ITBA)
institution_str I-32
repository_str R-138
collection Repositorio Institucional Instituto Tecnológico de Buenos Aires (ITBA)
language Inglés
topic SOLUCIONES BASADAS EN DATOS, GESTIÓN DE INVENTARIOS, RESILIENCIA DE MICROEMPRESAS, APOYO A LA TOMA DE DECISIONES, MODELIZACIÓN PREDICTIVA
spellingShingle SOLUCIONES BASADAS EN DATOS, GESTIÓN DE INVENTARIOS, RESILIENCIA DE MICROEMPRESAS, APOYO A LA TOMA DE DECISIONES, MODELIZACIÓN PREDICTIVA
Babis, Nicolás
Harari, Tiago
de Astoreca, Octavio
FROM INTUITION TO INTELLIGENCE: DATA-DRIVEN SOLUTIONS FOR MICRO-RETAIL DECISION-MAKING
topic_facet SOLUCIONES BASADAS EN DATOS, GESTIÓN DE INVENTARIOS, RESILIENCIA DE MICROEMPRESAS, APOYO A LA TOMA DE DECISIONES, MODELIZACIÓN PREDICTIVA
description Micro businesses represent 83% of Argentina’s businesses, yet many struggle to survive due to factors that most owners can’t identify or address. Our study, conducted in collaboration with FECOBA and the MIT LIFT Lab, analyzed primary survey data from microstore owners to identify key factors affecting their survival, such as poor inventory management, market instability, and a lack of reliable decision-making tools. In this context, we wondered: What if data could illuminate the path to greater business longevity? This study presents a transformative approach to nanostores’ sustainability, harnessing real-time market intelligence to empower business owners. Through an extensive field study, we developed a digital platform that unveils critical insights such as commercial density, business turnover rates, and logistics intensity, turning raw data into actionable strategies. Additionally, a survival rate calculator offers micro entrepreneurs tailored predictions based on location, industry type, and workforce size. These tools provide a new perspective on decision making, allowing businesses to anticipate market shifts, optimize operations, and unlock growth potential with confidence. By bridging the gap between data and daily business decisions, this research introduces a powerful shift from intuition to intelligence, from uncertainty to informed strategy, while the question is no longer whether micro businesses can thrive, but how data can make it possible.
format Artículo
author Babis, Nicolás
Harari, Tiago
de Astoreca, Octavio
author_facet Babis, Nicolás
Harari, Tiago
de Astoreca, Octavio
author_sort Babis, Nicolás
title FROM INTUITION TO INTELLIGENCE: DATA-DRIVEN SOLUTIONS FOR MICRO-RETAIL DECISION-MAKING
title_short FROM INTUITION TO INTELLIGENCE: DATA-DRIVEN SOLUTIONS FOR MICRO-RETAIL DECISION-MAKING
title_full FROM INTUITION TO INTELLIGENCE: DATA-DRIVEN SOLUTIONS FOR MICRO-RETAIL DECISION-MAKING
title_fullStr FROM INTUITION TO INTELLIGENCE: DATA-DRIVEN SOLUTIONS FOR MICRO-RETAIL DECISION-MAKING
title_full_unstemmed FROM INTUITION TO INTELLIGENCE: DATA-DRIVEN SOLUTIONS FOR MICRO-RETAIL DECISION-MAKING
title_sort from intuition to intelligence: data-driven solutions for micro-retail decision-making
publisher Instituto Tecnológico de Buenos Aires (ITBA)
publishDate 2025
url https://hdl.handle.net/20.500.14769/5016
https://doi.org/10.64814/830807xdobak
work_keys_str_mv AT babisnicolas fromintuitiontointelligencedatadrivensolutionsformicroretaildecisionmaking
AT hararitiago fromintuitiontointelligencedatadrivensolutionsformicroretaildecisionmaking
AT deastorecaoctavio fromintuitiontointelligencedatadrivensolutionsformicroretaildecisionmaking
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