Consumers' willingness to pay for milk quality attributes

Supply and the demand for food products have experienced important changes in the last decades. From the supply side, the firms produce a great variety of products and quality and standards requirements are implemented along the supply chain. From the demand side, new preferences for food products a...

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Autores principales: Berges, Miriam, Casellas, Karina
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2009
Materias:
Acceso en línea:http://nulan.mdp.edu.ar/814/
http://nulan.mdp.edu.ar/814/1/00488.pdf
Aporte de:
id I29-R135814
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Disposición a Pagar
Atributos de Calidad
Leche Fluida
Método de Valoración Contingente
spellingShingle Disposición a Pagar
Atributos de Calidad
Leche Fluida
Método de Valoración Contingente
Berges, Miriam
Casellas, Karina
Consumers' willingness to pay for milk quality attributes
description Supply and the demand for food products have experienced important changes in the last decades. From the supply side, the firms produce a great variety of products and quality and standards requirements are implemented along the supply chain. From the demand side, new preferences for food products arise promoted by socio-demographic and consumer behavior changes. Additional nutrients and enhanced production processes are considered quality attributes over which consumer decides at the purchase choice. Following contingent valuation method, this paper evaluates willingness to pay for quality attributes using fluid milk as study case and the data of a consumer survey conducted in Mar del Plata city, Argentina. Our results suggest a low willingness to pay in spite of consumers' concerns about food quality. WTP rises with the level of information they process and with quality and food safety priorities rather than price at purchasing food.
format Documento de conferencia
Documento de conferencia
acceptedVersion
author Berges, Miriam
Casellas, Karina
author_facet Berges, Miriam
Casellas, Karina
author_sort Berges, Miriam
title Consumers' willingness to pay for milk quality attributes
title_short Consumers' willingness to pay for milk quality attributes
title_full Consumers' willingness to pay for milk quality attributes
title_fullStr Consumers' willingness to pay for milk quality attributes
title_full_unstemmed Consumers' willingness to pay for milk quality attributes
title_sort consumers' willingness to pay for milk quality attributes
publishDate 2009
url http://nulan.mdp.edu.ar/814/
http://nulan.mdp.edu.ar/814/1/00488.pdf
work_keys_str_mv AT bergesmiriam consumerswillingnesstopayformilkqualityattributes
AT casellaskarina consumerswillingnesstopayformilkqualityattributes
bdutipo_str Repositorios
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