Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work

The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is exp...

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Detalles Bibliográficos
Autor principal: Zanfrillo, Alicia Inés
Formato: Documento de conferencia acceptedVersion
Lenguaje:Inglés
Publicado: 2018
Materias:
Internet
Difusión de Innovaciones
Cooperativas
Acceso en línea:http://nulan.mdp.edu.ar/3021/
http://nulan.mdp.edu.ar/3021/1/zanfrillo-2018.pdf
Aporte de:
Nulan - Fac.Cs.Económicas (UNMdP) de Universidad Nacional de Mar del Plata (UNMdP)
id I29-R1353021
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Internet
Difusión de Innovaciones
Cooperativas
spellingShingle Internet
Difusión de Innovaciones
Cooperativas
Zanfrillo, Alicia Inés
Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
description The contagion of innovations originates in small groups of pioneers that influence a larger group known as imitators, developing a channel of great influence on the next ones interested in the incorporation of a product or service. In the emerging Argentine market the adoption of technologies is explained by the imitation effect rather than by a few precursors. The advantage of knowing the potential market for a new technology allows the definition of policies that facilitate its propagation in the target groups. The purpose of the work is to model the behavior of Mar del Plata cooperative sector in the access to internet resources in order to promote the dissemination of these technologies on the market potential. From the marketing perspective, a quantitative research of a descriptive type with techniques of secondary source analysis is undertaken to obtain, with the mathematical formulation of Bass (1968), the parameters of the speed of adoption of the presence of internet. Subsequently, an agent-based approach was used to simulate the incorporation into the Information Society considering: a) the dynamic nature of the potential market given the permeability to the life cycle of these entities and b) the presence of complementary products such as social media. The resulting adoption curve resembles the original one in a slow penetration of the market, constituting a challenge to promote its inclusion in the new economy.
format Documento de conferencia
Documento de conferencia
acceptedVersion
author Zanfrillo, Alicia Inés
author_facet Zanfrillo, Alicia Inés
author_sort Zanfrillo, Alicia Inés
title Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_short Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_full Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_fullStr Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_full_unstemmed Diffusion and adoption of technological innovations in Mar del Plata cooperative sector: the invisibility of their work
title_sort diffusion and adoption of technological innovations in mar del plata cooperative sector: the invisibility of their work
publishDate 2018
url http://nulan.mdp.edu.ar/3021/
http://nulan.mdp.edu.ar/3021/1/zanfrillo-2018.pdf
work_keys_str_mv AT zanfrilloaliciaines diffusionandadoptionoftechnologicalinnovationsinmardelplatacooperativesectortheinvisibilityoftheirwork
bdutipo_str Repositorios
_version_ 1764820521856270337

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