'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies

Practical issues associated with sampling and data collection are of real concern to business researchers. Some important methodological issues are the willingness to participate of the individuals and the provision of accurate information. Therefore, the aim of this article is to present the result...

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Detalles Bibliográficos
Autores principales: Gregori Gomis, Aleix, Baltar, Fabiola
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: SAGE Publications 2013
Materias:
Acceso en línea:http://nulan.mdp.edu.ar/2840/
http://nulan.mdp.edu.ar/2840/1/gregori-baltar-2013.pdf
Aporte de:
id I29-R1352840
record_format dspace
institution Universidad Nacional de Mar del Plata (UNMdP)
institution_str I-29
repository_str R-135
collection Nulan - Fac.Cs.Económicas (UNMdP)
language Inglés
orig_language_str_mv eng
topic Encuestas
Redes Sociales
Emprendedores
Inmigrantes
spellingShingle Encuestas
Redes Sociales
Emprendedores
Inmigrantes
Gregori Gomis, Aleix
Baltar, Fabiola
'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies
description Practical issues associated with sampling and data collection are of real concern to business researchers. Some important methodological issues are the willingness to participate of the individuals and the provision of accurate information. Therefore, the aim of this article is to present the results obtained from the combination of social networking sites (Facebook) with an online questionnaire to study transnational entrepreneurs in Spain. The article analyses the pattern of answer of 219 entrepreneurs surveyed, and a cluster analysis of respondents and types of question is developed. The conclusion is that new technologies can help researchers to tackle some of the limitations associated with the administration of surveys to business people (e.g. lack of motivation to answer, intermediate filters) and can improve the quality of the information collected (e.g. higher level of response to confidential questions). However, it is acknowledged that ethical and methodological considerations are of great importance in this kind of study.
format Artículo
Artículo
publishedVersion
author Gregori Gomis, Aleix
Baltar, Fabiola
author_facet Gregori Gomis, Aleix
Baltar, Fabiola
author_sort Gregori Gomis, Aleix
title 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies
title_short 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies
title_full 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies
title_fullStr 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies
title_full_unstemmed 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies
title_sort 'ready to complete the survey on facebook': web 2.0 as a research tool in business studies
publisher SAGE Publications
publishDate 2013
url http://nulan.mdp.edu.ar/2840/
http://nulan.mdp.edu.ar/2840/1/gregori-baltar-2013.pdf
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AT baltarfabiola readytocompletethesurveyonfacebookweb20asaresearchtoolinbusinessstudies
bdutipo_str Repositorios
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